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Distribution Policies of S.S.I In Varanasi District - A Case Study


Anchal Singh
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Small Scale Industries (SSI) acts as a catalyst in the socio –economic development of the country as it facilitates in tapping resources ,reducing regional disparities, generating employment opportunities and increasing exports by fostering entrepreneurship. Crucial to a good marketing policy is a good distribution policy as due to global changes in business environment it becomes imperative for the economic organization to device a channel strategy which gains them access, coverage representation in the market place. In the present study, an endeavor has been made to determine the distribution policies practiced by the entrepreneurs of Small Scale Industries located in Varanasi District, as the routes or paths through which goods move from the producer to the ultimate consumers differ from one industry to another.

Anchal Singh

Logistics, Small Scale Industries, Entrepreneurs.

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Publication Details

Published in : Volume 1 | Issue 1 | January-Febuary - 2015
Date of Publication Print ISSN Online ISSN
2015-02-25 2395-1990 2394-4099
Page(s) Manuscript Number   Publisher
24-34 IJSRSET141113   Technoscience Academy

Cite This Article

Anchal Singh, "Distribution Policies of S.S.I In Varanasi District - A Case Study", International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 1, Issue 1, pp.24-34, January-Febuary-2015.
URL : http://ijsrset.com/IJSRSET141113.php