Small Scale Industries (SSI) acts as a catalyst in the socio –economic development of the country as it facilitates in tapping resources ,reducing regional disparities, generating employment opportunities and increasing exports by fostering entrepreneurship. Crucial to a good marketing policy is a good distribution policy as due to global changes in business environment it becomes imperative for the economic organization to device a channel strategy which gains them access, coverage representation in the market place. In the present study, an endeavor has been made to determine the distribution policies practiced by the entrepreneurs of Small Scale Industries located in Varanasi District, as the routes or paths through which goods move from the producer to the ultimate consumers differ from one industry to another.
Logistics, Small Scale Industries, Entrepreneurs.
 Sankar, K.; Bargavi, R.; Arivumani Samson, S., "Single Layer Dual band G-shaped patch antenna," Communications and Signal Processing (ICCSP), 2014 International Conference on , vol., no., pp.636,639, 3-5 April 2014
 B.Vedaprabu and k.j. Vinoy “An integrated wideband multifunctional Antenna using a microstrip patch with two U-slots” progress in electromagnetic research B.vol. 22, 221-235, 2010.
 Sanjeev kumar Sharma “Analysis of Board banding and minimization techniques for square patch antenna”IETE journal of reserch vol.56 March-April 2010
 M.T.Islam,M.N. Shakib an N.Misran “Multi-slotted Micostrip patch antenna for wireless communication” progress in electromagnetic research letters,vol.10,2009.
 Shackleford,A.K. .,K.F.Lee, and Luk,”Design of small size wide-bandwidth microstrip patch antennas”,IEEE Antennas and propagation magazine,vol.45 75-83 Feb.2003.
 Niebla, c.p..,” coverage and capacity planning for aircraft in-cabin wireless heterogeneous networl”,proc.IEEE vehicular technology conference 2003-fall,1658-1662,oct. 6-9., 2003
 Diaz, N.R. and M.Holzbock,”Aircraft cabin propagation for multimedia communations,” proc. European Mobile/Personal satcorns conference 2002, sep. 25-26, 2002.
 Chen,W.,K.F. Lee and R.Q.Lee, “spectral-domain moment method analysis of coplanar microstrip parasitic subarrays”,Mirow.opt.technol.Lett vol6.No.3 157-163,1993.
 Lee,.R.Q., K.F.Lee and J. Bobinchak,” Characteristics of a two layer electromagnetically coupled rectangular patch antenna electron”,let vol.23 no.20 1070-1072,1987.
|Published in :
||Volume 1 | Issue 1 | January-Febuary - 2015
|Date of Publication
Cite This Article
Anchal Singh, "Distribution Policies of S.S.I In Varanasi District - A Case Study", International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 1, Issue 1, pp.24-34, January-Febuary-2015.
URL : http://ijsrset.com/IJSRSET141113.php