Consumer Engagement in Virtual Environment through M-Commerce

Authors(4) :-V.Arun Kumar, R.Balachandar, P. Dhivakaran, U. Arul

This paper emphasizes on the more improvised consumer engagement in the C2C relationship through M-Commerce. Trust and Satisfaction remain the 2 important factors to develop a good relationship between the consumers .The Mutual Trust lacks between the consumers, so the platform provider has to make the consumers loyalty towards the M-Commerce website. Internet paved the way for recirculation of used books. Therefore, a M-Commerce website has been developed to improve the C2C relationship for selling the used / new books. This study reveals the multi dimensional Concept of Consumer Engagement.

Authors and Affiliations

V.Arun Kumar
Dhanalakshmi College of Engineering, Kancheepuram District, Chennai, Tamilnadu, India
R.Balachandar
Dhanalakshmi College of Engineering, Kancheepuram District, Chennai, Tamilnadu, India
P. Dhivakaran
Dhanalakshmi College of Engineering, Kancheepuram District, Chennai, Tamilnadu, India
U. Arul
Dhanalakshmi College of Engineering, Kancheepuram District, Chennai, Tamilnadu, India

M-Commerce, C2C relationship, Consumer Engagement, Mutual Trust

Publication Details

Published in : Volume 1 | Issue 1 | January-Febuary 2015
Date of Publication : 2015-02-25
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 310-313
Manuscript Number : IJSRSET151168
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

V.Arun Kumar, R.Balachandar, P. Dhivakaran, U. Arul, " Consumer Engagement in Virtual Environment through M-Commerce, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 1, Issue 1, pp. 310-313, January-Febuary-2015.
Journal URL : http://ijsrset.com/IJSRSET151168

Article Preview

Follow Us

Contact Us