Consumer Engagement in Virtual Environment through M-Commerce

Authors

  • V.Arun Kumar  Dhanalakshmi College of Engineering, Kancheepuram District, Chennai, Tamilnadu, India
  • R.Balachandar  Dhanalakshmi College of Engineering, Kancheepuram District, Chennai, Tamilnadu, India
  • P. Dhivakaran  Dhanalakshmi College of Engineering, Kancheepuram District, Chennai, Tamilnadu, India
  • U. Arul  Dhanalakshmi College of Engineering, Kancheepuram District, Chennai, Tamilnadu, India

Keywords:

M-Commerce, C2C relationship, Consumer Engagement, Mutual Trust

Abstract

This paper emphasizes on the more improvised consumer engagement in the C2C relationship through M-Commerce. Trust and Satisfaction remain the 2 important factors to develop a good relationship between the consumers .The Mutual Trust lacks between the consumers, so the platform provider has to make the consumers loyalty towards the M-Commerce website. Internet paved the way for recirculation of used books. Therefore, a M-Commerce website has been developed to improve the C2C relationship for selling the used / new books. This study reveals the multi dimensional Concept of Consumer Engagement.

References

International Journal of Scientific Research in Science, Engineering and Technology

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Published

2015-02-25

Issue

Volume 1, Issue 1, January-February-2015

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
V.Arun Kumar, R.Balachandar, P. Dhivakaran, U. Arul, " Consumer Engagement in Virtual Environment through M-Commerce, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 1, Issue 1, pp. 310-313, January-February-2015.