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Consumer Engagement in Virtual Environment through M-Commerce


V.Arun Kumar, R.Balachandar, P. Dhivakaran, U. Arul
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This paper emphasizes on the more improvised consumer engagement in the C2C relationship through M-Commerce. Trust and Satisfaction remain the 2 important factors to develop a good relationship between the consumers .The Mutual Trust lacks between the consumers, so the platform provider has to make the consumers loyalty towards the M-Commerce website. Internet paved the way for recirculation of used books. Therefore, a M-Commerce website has been developed to improve the C2C relationship for selling the used / new books. This study reveals the multi dimensional Concept of Consumer Engagement.

V.Arun Kumar, R.Balachandar, P. Dhivakaran, U. Arul

M-Commerce, C2C relationship, Consumer Engagement, Mutual Trust


[1] Christy M.K.Cheung, Xiabing Zheng, Matthew K.O.Lee Customer Loyalty to C2C Online Shopping Platforms: An Exploration of the Role of Customer Engagement in 2014 47th Hawaii International Conference on System Science.

[2] Prathamesh Muzumdar  Online bookstore - A new trend in textbook sales management for Services marketing in Journal of Marketing and Research 2012.

[3] Brodie R.J, Ilic A, Juric.B, and L. Hollebeek, "Consumer Engagement in a Virtual Brand Community: An Exploratory Analysis", Journal of Business Research, 66(1), 2013, pp. 105-114.

[4] Esteban Kolsky Consumer Analyst US Research Report on Engagement 3.0 Model February

[5] Esteban Kolsky Consumer Analyst US Research Report on "Engagement for a Changing World Report" February 2014

[6] Jin Chen, Cheng Zhang & Yunjie Xu (2009) the Role of Mutual Trust in Building Members Loyalty to a C2C Platform Provider, International Journal of Electronic Commerce, 14:1, 147-171


Publication Details

Published in : Volume 1 | Issue 1 | January-Febuary - 2015
Date of Publication Print ISSN Online ISSN
2015-02-25 2395-1990 2394-4099
Page(s) Manuscript Number   Publisher
310-313 IJSRSET151168   Technoscience Academy

Cite This Article

V.Arun Kumar, R.Balachandar, P. Dhivakaran, U. Arul, "Consumer Engagement in Virtual Environment through M-Commerce", International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 1, Issue 1, pp. 310-313, January-Febuary-2015.
URL : http://ijsrset.com/IJSRSET151168.php