Case study of integrated strategy development model for after-sales service of heavy machinery industrial

Authors(3) :-Chin-Chiuan Lin, Chang-Jiang Lee, Tung-Lin Pan

The heavy machinery is widely used from the agricultural applications to the majority of construction projects. The present study integrates the strategy analysis and propose a integrated strategy developmental model (ISDM) of after-sales service in heavy machinery industrial. The ISDM which developed in present study not only can apply in after-sales service, marketing, finance, R&D, and others fields of heavy machinery industrial in Taiwan, but also can apply in others countries.

Authors and Affiliations

Chin-Chiuan Lin
Professor of Department of Business Administration, Kun Shan University, Tainan, Taiwan, R.O.C.
Chang-Jiang Lee
General Manager of Capital Machinery Limited Co., Tainan City, Taiwan, R.O.C.
Tung-Lin Pan
General Manager of Capital Machinery Limited Co., Kaohsiung City, Taiwan, R.O.C.

Case Study, Integrated Strategy Development Model, After-Sales Service, Heavy Machinery Industrial

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Publication Details

Published in : Volume 1 | Issue 4 | July-August 2015
Date of Publication : 2015-08-25
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 87-92
Manuscript Number : IJSRSET15148
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Chin-Chiuan Lin, Chang-Jiang Lee, Tung-Lin Pan, " Case study of integrated strategy development model for after-sales service of heavy machinery industrial, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 1, Issue 4, pp.87-92, July-August-2015.
Journal URL : http://ijsrset.com/IJSRSET15148

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