Case study of integrated strategy development model for after-sales service of heavy machinery industrial

Authors

  • Chin-Chiuan Lin  Professor of Department of Business Administration, Kun Shan University, Tainan, Taiwan, R.O.C.
  • Chang-Jiang Lee  General Manager of Capital Machinery Limited Co., Tainan City, Taiwan, R.O.C.
  • Tung-Lin Pan  General Manager of Capital Machinery Limited Co., Kaohsiung City, Taiwan, R.O.C.

Keywords:

Case Study, Integrated Strategy Development Model, After-Sales Service, Heavy Machinery Industrial

Abstract

The heavy machinery is widely used from the agricultural applications to the majority of construction projects. The present study integrates the strategy analysis and propose a integrated strategy developmental model (ISDM) of after-sales service in heavy machinery industrial. The ISDM which developed in present study not only can apply in after-sales service, marketing, finance, R&D, and others fields of heavy machinery industrial in Taiwan, but also can apply in others countries.

References

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  5. Lin, C.-C., Lee, C.-J. & Chueh, L.-Y. 2015b. Case study of overhaul performance of CAT 3412 marine engine by Six Sigma program, International Journal of Scientific Research in Science and Technology, vol.1, no.2, 85-90, ISSN: 2395-602X.
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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2015-08-25

Issue

Volume 1, Issue 4, July-August-2015

Section

Research Articles

License

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Chin-Chiuan Lin, Chang-Jiang Lee, Tung-Lin Pan, " Case study of integrated strategy development model for after-sales service of heavy machinery industrial, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 1, Issue 4, pp.87-92, July-August-2015.