In this research paper the technological and commercial foundation and marketing issues regarding web 2.0 are examined. Web 2.0 applications appear to be a new stage in the internetís evolution. These applications are suitable for using new forms of interactive, one-to-one marketing. The influence the Internet is having on our everyday lives is reaching almost unimaginable levels. The extent of the information revolution can only be compared to inventions of speaking, writing and printing in the past, which are all major achievements that allowed new ways of sharing thoughts and ideas between people. Web 2.0 is the next step of this information revolution, and to understand why it's so important, we have to observe all the significant applications it represents. This will hopefully give us a better insight into the potential they bring to our personal and professional lives, besides their impact on the whole humanity which we still perhaps don't fully comprehend. Web 2.0 has changed the way people take decisions, communications, entertainment, learning, socialise and to be in touch with their group and even do their shopping. The focus of this study is to present a sensible picture on commercial and technological foundations of the new category of Web 2.0 and to examine the relevance of Web 2.0 for Marketing Strategy and for Direct Marketing in particular.
Web, Social, Technology, Marketing, Applications
- Anon., 2008. University of Melbourne. Online] Available at: http://www.unimelb.edu.au/copyright/information/guides/wikisblogsweb2blue.pdf Accessed 15 November 2015].
- Essays, U., 2013. Introduction To The Social Read Write Web Information Technology Essay. Online] Available at: http://www.ukessays.com/essays/information-technology/ntroduction-to-the-social-read-write-web-information-technology-essay.php Accessed 15 November 2015].
- HART, L., 2010. The Negative Impact of Social Networking on Relationships. Online] Available at: http://wordofpie.com/2010/06/21/the-negative-impact-of-social-networking-on-relationships Accessed 15 November 2015].
- Jacques Bughin, M. C. A. M., 2009. How companies are benefiting from Web 2.0: McKinsey Global Survey results, s.l.: McKinsey.
- Library, K., 2013. Web 2.0 : Positive and Negative effect to the library. Online] Available at: http://khutubkhanahlibrary.blogspot.in/2013/06/web-20-positive-and-negative-effect-to.html Accessed 15 Nnovember 2015].
- MX, D., 2015. THE BENEFITS OF USING WEB 2.0 APPLICATIONS. Online] Available at: http://documents.mx/business/the-benefits-of-using-web-20-applications.html Accessed 15 November 2015].
- Read, S., 2009. LEVERAGING WEB 2.0 FOR MARKETING. Online].
- SALVATORE PARISE, P. J. G. a. B. D. W., 2008. The Secrets of Marketing in a Web 2.0 World. Online] Available at: http://www.wsj.com/articles/SB122884677205091919
- Sanjeet Joshi, 2008. The Evolution and Growth of the Interactive Internet, Bangalore: HCL Technologies.
- Sareh Aghaei, M. A. N. H. K. F., 2012. EVOLUTION OF THE WORLD WIDE WEB: FROM WEB 1.0 TO WEB 4.0. International Journal of Web & Semantic Technology (IJWesT), January.3(1).
- Tim O’Reilly, J. B., 2009. Web Squared: Web 2.0 Five Years On, s.l.: Web 2.0 Summit.
- Willingham, D., 2008. Why Web 2.0 Will Not be an Integral Part of K-12 Education:. Online].
- Yasemin Koçak Usluel, S. G. M., 2009. Adoption of Web 2.0 tools in distance education. International Journal of Human Sciences, 6(2).
|Published in :
||Volume 1 | Issue 6 | November-December - 2015
|Date of Publication
Cite This Article
Tinal Parikh, "Web 2.0 : Conceptual Foundations and Marketing Issues", International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 1, Issue 6, pp.239-244, November-December-2015.
URL : http://ijsrset.com/IJSRSET151647.php