User Sensory Oriented Product Form Design Using KANSEI Engineering and Its Methodology for Laptop Design

Authors(3) :-Vivek Sharma, Neelam Rup Prakash, Parveen Kalra

Success in a certain market segment does not only require knowledge about the competitors and their products' performance, but also about the impressions the products make on the customer. With the aim of explaining, the emotional process and to design products so that they can cause certain emotions in customers, a field of research called Emotional Design has been created. The emotional design studies the complex emotional relationships which connect objects to individuals; these feelings can be of unconscious kind, since we often have difficulties rationalizing our feelings.
To understand the emotional design various methods were developed over the years. One of the techniques is Kansei Engineering. In this paper we have explain concept kansei Engineering and how its methodology can be apply to links consumers emotions to laptop.

Authors and Affiliations

Vivek Sharma
CoE (I P&D), PEC University of Technology, Chandigarh, India
Neelam Rup Prakash
ECE Department, PEC University of Technology, Chandigarh, India
Parveen Kalra
Production and Industrial Engineering Department, PEC University of Technology, Chandigarh, India

Kansei Engineering, Emotional Design, Affective Computing

  1. Nagamachi, M., 2008, Perspectives and new trend of Kansei/Affective Engineering, TQM Journal
  2. ISHIHARA, S. 2001, Kansei Engineering Procedure and Statistical Analysis, Workshop at International  Conference on  Affective Human Factors Design
  3. Hsu, S. H., Chuang, M. C., & Chang, C. C. (2000). A semantic differential study of designers’ and users’ product form perception. International Journal of Industrial Ergonomics, 25(4), 375-381.
  4. Bergman, B. and Klefsjö, B. (1994). Quality. Student literature, Lund
  5. Osgood, C. E. and Suci, G. J. (1969). Factor Analysis of Meaning. Semantic Differential Technique - a Source Book, Osgood, C. E. and Snider, J. G. (ed.), Aldine Publishing Company, Chicago, pp. 42-55.
  6. Hertenstein, J. H., Platt, M. B., &Veryzer, R. W. (2005). The impact of design effectiveness on corporate financial performance. Journal of Product Innovation Management, 22(1), 3-21.
  7. Cross, N. (2000). Engineering design methods: Strategies for product design (3rd ed.). Chichester, UK: Wiley.Lee, S., Harada, A. and Stappers, P., 2000, Pleasure with Products: Design based on Kansei, Delf University, Netherland.
  8. Lewalski, Z. M. (1988). Product aesthetics: An interpretation for designers. Carson, NV: Design &Development Engineering Press.
  9. Bloch, P. H. (1995). Seeking the ideal form– Product design and consumer response. Journal of Marketing, 59(3), 16-29.
  10. Schutte, S., 2002, Designing Feelings into Products, M.S. Thesis, Linkoping University, Sweden
  11. Schutte, S., 2005, Engineering Emotional Values in Product Design, PhD, Thesis, Linkoping University, Sweden.

Publication Details

Published in : Volume 2 | Issue 1 | January-February 2016
Date of Publication : 2016-02-25
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 161-164
Manuscript Number : IJSRSET162147
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Vivek Sharma, Neelam Rup Prakash, Parveen Kalra, " User Sensory Oriented Product Form Design Using KANSEI Engineering and Its Methodology for Laptop Design, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 2, Issue 1, pp.161-164, January-February.2016
URL : http://ijsrset.com/IJSRSET162147

Follow Us

Contact Us