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User Sensory Oriented Product Form Design Using KANSEI Engineering and Its Methodology for Laptop Design


Vivek Sharma, Neelam Rup Prakash, Parveen Kalra
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Success  in  a  certain  market  segment  does  not  only  require  knowledge  about  the competitors  and  their  products'  performance,  but  also  about  the  impressions  the  products make  on  the  customer. With   the   aim  of  explaining,  the  emotional  process   and  to  design  products  so  that  they  can cause  certain  emotions  in  customers,  a  field  of  research called  Emotional  Design  has  been created.  The   emotional design studies the complex emotional relationships which connect objects to individuals; these feelings can be of unconscious kind, since we often have difficulties rationalizing our feelings.
To understand  the  emotional  design  various  methods  were  developed  over  the  years. One of the techniques is Kansei Engineering. In this paper we have explain concept kansei Engineering and how its methodology can be apply to links consumers emotions to laptop.

Vivek Sharma, Neelam Rup Prakash, Parveen Kalra

Kansei Engineering, Emotional Design, Affective Computing

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Publication Details

Published in : Volume 2 | Issue 1 | January-Febuary - 2016
Date of Publication Print ISSN Online ISSN
2016-02-25 2395-1990 2394-4099
Page(s) Manuscript Number   Publisher
161-164 IJSRSET162147   Technoscience Academy

Cite This Article

Vivek Sharma, Neelam Rup Prakash, Parveen Kalra, "User Sensory Oriented Product Form Design Using KANSEI Engineering and Its Methodology for Laptop Design", International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 2, Issue 1, pp.161-164, January-Febuary-2016.
URL : http://ijsrset.com/IJSRSET162147.php