This paper presents a churn of customer relationship management (CRM) of telecommunication companies and big data analytics for the designing of lucrative strategies on real-time basis in the current era of hard competition to retain plus attract customers and improve business. It is an attempt to identify the research work done in the area of tariff plan design through the big data analytics on CRM of telecom companies and it is found that very less work has been done on this, so a vast scope to automate the system is open.
Puja Shrivastava, Dr. Laxman Sahoo
Tariff Plan, CRM, Big Data, Data Mining, Clustering, Frequent-Pattern
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|Published in :
||Volume 2 | Issue 4 | July-August - 2016
|Date of Publication
Cite This Article
Puja Shrivastava, Dr. Laxman Sahoo, "Telecom CRM Big Data Analytics for Tariff Plan Design", International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 2, Issue 4, pp.797-800, July-August-2016.
URL : http://ijsrset.com/IJSRSET1624159.php