A Review on Big Data Analytics

Abstract

In the recent years, many businesses are exploiting big data. Over the last ten years, due to technological advancement huge amount of data can be stored and is being generated in almost every sector. Actually it is the collection of unstructured data collected from different sources. Many social media websites like Facebook, Twitter etc. are also generating huge amount of data. Different techniques are needed to fetch meaningful information, processing and analysis of this data and many have been developed over the years. For example, many organizations may need information on their products so that they can improve the loopholes and can improve their marketing strategy.