Market Entry Heterogeneity among FDI's in Ghana : A Literature Review

Authors(4) :-Chen Lizhen, Stephany Abokzele Adongo, Hu Xuhua, Henry Asante Antwi

The entry methods employed by international retailers have developed as a core theme in international retail marketing research. Largely the reason which is assigned for this development is related to the growing exploit of contemporary entrepreneurs who are seeking the most effective yet cost effective method of entry into the retail market of other countries. The choice of market entry may largely influenced the success or failure of an organisation in a new market, The history of industry is littered with the corpses of several major organisations that failed to make any meaning strides in other markets owing to poor market entry strategy. The focus of the paper is to conduct a comprehensive and critical literature review of research in this area highlighting key areas of research development. Prominence is given to the strengths and the weaknesses of each of the market entry models and the factors that must guide the selection of a particular market entry strategy.

Authors and Affiliations

Chen Lizhen
School of Finance and Economics, Jiangsu University, 301 Xuefu Road, Zhenjiang, Jiangsu, P. R. China
Stephany Abokzele Adongo
School of Finance and Economics, Jiangsu University, 301 Xuefu Road, Zhenjiang, Jiangsu, P. R. China
Hu Xuhua
School of Finance and Economics, Jiangsu University, 301 Xuefu Road, Zhenjiang, Jiangsu, P. R. China
Henry Asante Antwi
School of Management, Jiangsu University, 301 Xuefu Road, Zhenjiang, Jiangsu, P. R. China

IKEA, Marketing Research, Peculiar Political, Economic, Socio-Cultural And Technological Environment, MTS

  1. Alexander, N. (2015) Expansion within the single European market: a motivational structure. The International Review of Retail, Distribution and Consumer Research, 5(4), 472–487.
  2. Alexander, N. (2015) International Retailing. London, Blackwell Science.
  3. Alexander, N. and Myers, H. (2015) The retail internationalisation process. International Marketing Review, 17(4/5), 334–353
  4. Alexander, N. and Quinn, B. (2015) International retail divestment. International Journal of Retail and Distribution Management, 30(2), 112–125
  5. Burt, S. (2015) Temporal trends in the internationalisation of British retailing. International Review of Retail, Distribution and Consumer Research, 3(4), 391–410.
  6. Burt, S. and Sparks, L. (2015) The internationalisation of grocery retailing. In The Retailing Book: Principles and Applications. England, Prentice-Hall.
  7. Burt, S.L. (2015) International retailing. In McGoldrick, P.J. (ed.), Retail Marketing. Maidenhead, McGraw-Hill
  8. Cavusgil, S.T. (2015) Some observations on the relevance of critical variables for internationalisation stages. In Czinkota, M.R. and Tesar, G. (eds), Export Management. New York, Praeger, pp. 276–286.
  9. Clarke, I. and Rimmer, P. (2015) The anatomy of retail internationalisation: Diamaru’s decision to invest in Melbourne, Australia. The Service Industries Journal, 17(3), 361–382.
  10. Dahringer, L.D. (2015) Marketing services internationally: barriers and management strategies. Journal of Services Marketing, 5(3), 5–17
  11. Davies, K. and Fergusson, F. (2015) The international activities of Japanese retailers. In Akehurst, G.
  12. Dawson, J. (2015) The Internationalisation of retailing operations. Journal of Marketing Management,10(4), 267–282.
  13. Doherty, A. (2007). The Internationalization of Retailing: Factors Influencing the Choice of Franchising as a Market Entry Strategy. International Journal of Service Industry Management Vol 18(2) , 184-205.
  14. Doherty, A., & Alexander, N. (2004). Relationship Development in Internatioanl Retail Franchising. European Journal of Markeing Vol 38(9) , 1215-1235.
  15. Doherty, A., & Alexander, N. (2006). Power and Control in International Retail Franchising. European Journal of Management. Vol 40(11) , 1292-1316.
  16. Doherty, A.M. (2000) Factors influencing international retailers’ market entry mode strategy: qualitative evidence from the UK fashion sector. Journal of Marketing Management, 16, 223–245.
  17. Johanson, J. and Vahlne, J.E. (2015) The internationalisation process of the firm – a model of knowledge development and increasing foreign commitments.
  18. McGoldrick, P.J. and Fryer, E. (2015) Organisational culture and the internationalisation of retailers. 7th International Conference on Research in the Distributive Trades, University of Stirling, 6–8 September, pp. 534–543
  19. Treadgold, A. (2015) The developing internationalisation of retailing. International Journal of Retail and Distribution Management, 18(2), 4–10.
  20. Treadgold, A. and Davies, R.L. (1988) The Internationalisation of Retailing. Harlow, Longman.
  21. Turnbull, P.W. (2015) A challenge to the stages theory of the internationalization process. In Rosson,P.J. and Reid, S.D. (eds), Managing Export Entry and Expansion, New York, Praeger, pp. 21–40.
  22. Vida, I. and Fairhurst, A. (2015) International expansion of retail firms: a theoretical approach for further investigation. Journal of Retailing and Consumer Services, 5(3), 143–151.
  23. Waldman, C. (2015) Strategies of International Mass Retailers, New York, Praeger
  24. Wrigley, N. (2015) British food retail capital in the USA – Part 1, Sainsbury and the Shaw’s experience. International Journal of Retail and Distribution Management, 25(2–3), 7–21.
  25. Wrigley, N. (2015) European retail giants and the post-LBO reconfiguration of UK food retailing. The International Review of Retail, Distribution and Consumer Research, 8(2), 127–146.
  26. Wrigley, N. (2015) Corporate finance, leverage restructuring and the economic landscape: the LBO wave in US food retailing. In Martin, R.L. (ed.), Money and the Space Economy. Chichester, Wiley, pp. 185–205.
  27. Wrigley, N. (2015) Strategic market behaviour in the internationalisation of food retailing: interpreting the third wave of Sainsbury’s US diversification. European Journal of Marketing, 34(8), pp. 891–919.
  28. Wrigley, N. (2015) The landscape of pan-European food retail consolidation. International Journal ofRetail and Distribution Management, 30(2), 81–91.

Publication Details

Published in : Volume 2 | Issue 6 | November-December 2016
Date of Publication : 2016-12-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 429-436
Manuscript Number : IJSRSET1626107
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Chen Lizhen, Stephany Abokzele Adongo, Hu Xuhua, Henry Asante Antwi, " Market Entry Heterogeneity among FDI's in Ghana : A Literature Review, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 2, Issue 6, pp.429-436, November-December-2016.
Journal URL : http://ijsrset.com/IJSRSET1626107

Follow Us

Contact Us