Diversity Management and Competitive Advantage In Multinational Firms In Sub-Saharan Africa

Authors(4) :-Benedicta Clemency Adzo Akey, Xinying Jiang, Henry Asante Antwi, Ebenezer Torku

In the midst of the disappointing economic performance of most sub-Saharan states, a significant number of multinational organizations have found the region a great economic space to do business. As global enterprises, the issue of diversity management and its effect on competitive advantage remains a thorny issue needing empirical validation. We harnessed the views of human resource managers in selected multinational organizations in Ghana and modeled their responses using a collection of statistical analytical models. We observed that far from being a challenge, effective diversity management can create uncontested competitive space by increasing innovation, enhancing brand equity, customer loyalty, lowering buyer propensity to substitute, increasing supplier and employee solidarity. These factors directly, singly or wholly influence competitive rivalry, bargaining power of buyers, bargaining power of customers, threat of substitutes and threat of new entrants

Authors and Affiliations

Benedicta Clemency Adzo Akey
School of Management, Jiangsu University, 301 Xuefu Road, Zhenjiang, Jiangsu, P.R. China
Xinying Jiang
School of Management, Jiangsu University, 301 Xuefu Road, Zhenjiang, Jiangsu, P.R. China
Henry Asante Antwi
Institute of Medical Insurance and Healthcare Management, Jiangsu University
Ebenezer Torku
School of Management, Jiangsu University, 301 Xuefu Road, Zhenjiang, Jiangsu, P.R. China

Diversity, Management, Multinational, Sub-Sahara, Competitive, Advantage

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Publication Details

Published in : Volume 2 | Issue 6 | November-December 2016
Date of Publication : 2016-12-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 481-488
Manuscript Number : IJSRSET1626128
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Benedicta Clemency Adzo Akey, Xinying Jiang, Henry Asante Antwi, Ebenezer Torku, " Diversity Management and Competitive Advantage In Multinational Firms In Sub-Saharan Africa, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 2, Issue 6, pp.481-488, November-December-2016.
Journal URL : http://ijsrset.com/IJSRSET1626128

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