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Diversity Management and Competitive Advantage In Multinational Firms In Sub-Saharan Africa


Benedicta Clemency Adzo Akey, Xinying Jiang, Henry Asante Antwi, Ebenezer Torku
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In the midst of the disappointing economic performance of most sub-Saharan states, a significant number of multinational organizations have found the region a great economic space to do business. As global enterprises, the issue of diversity management and its effect on competitive advantage remains a thorny issue needing empirical validation. We harnessed the views of human resource managers in selected multinational organizations in Ghana and modeled their responses using a collection of statistical analytical models. We observed that far from being a challenge, effective diversity management can create uncontested competitive space by increasing innovation, enhancing brand equity, customer loyalty, lowering buyer propensity to substitute, increasing supplier and employee solidarity. These factors directly, singly or wholly influence competitive rivalry, bargaining power of buyers, bargaining power of customers, threat of substitutes and threat of new entrants

Benedicta Clemency Adzo Akey, Xinying Jiang, Henry Asante Antwi, Ebenezer Torku

Diversity, Management, Multinational, Sub-Sahara, Competitive, Advantage

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Publication Details

Published in : Volume 2 | Issue 6 | November-December - 2016
Date of Publication Print ISSN Online ISSN
2016-12-30 2395-1990 2394-4099
Page(s) Manuscript Number   Publisher
481-488 IJSRSET1626128   Technoscience Academy

Cite This Article

Benedicta Clemency Adzo Akey, Xinying Jiang, Henry Asante Antwi, Ebenezer Torku, "Diversity Management and Competitive Advantage In Multinational Firms In Sub-Saharan Africa", International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 2, Issue 6, pp.481-488, November-December-2016.
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