The Spread of Project Management into non-Project Management Arenas

Abstract

Today, the spread of project management in areas that were traditionally considered non-project areas is on the increase. Many organizations have extended project management in areas such as social media and main stream media to improve project communication, cut project costs among other reasons. Though this practice has its benefits, there are considerable barriers to managing projects in traditionally non-project areas. This paper highlights the motivation for and barriers to managing project in non-project areas and the strategy to address the major challenges to the adoption of project management in non-project areas. The paper also suggests how to increase the efficiency of project management in non-project arenas.