Case Study of Competitive Strategy of AC Power Cord Industry

Authors(4) :-Chin-Chiuan Lin, Chiu-Lung Chan, Chang-Jiang Lee, Yi-Chang Chen

The present study aimed to formulate the competitive strategy of AC power cord industry for the case company in Taiwan. The external and internal environments were analyzed firstly. Secondly, focus group was introduced to perform the problem analysis and validation, also develop feasible strategies. Thirdly, expert interview was conducted to confirm the feasible strategies. Finally, the competitive strategies for the case company were formulated. After above procedures, the present study formulated two competitive strategies (multimarket penetration and product expansion) for the case company.

Authors and Affiliations

Chin-Chiuan Lin
Professor of Department of Business Administration, Kun Shan University, Tainan, Taiwan, R.O.C.
Chiu-Lung Chan
Manager of Marketing Department, I-S Limited Co., Taoyuan City, Taiwan, R.O.C.
Chang-Jiang Lee
Associate Professor of Department of Business Administration, Kun Shan University, Tainan, Taiwan, R.O.C.
Yi-Chang Chen
Assistant Professor of Department of Business Administration, Kun Shan University, Tainan, Taiwan, R.O.C.

Competitive Strategy, AC Power Cord, Multimarket Penetration, Product Expansion

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Publication Details

Published in : Volume 3 | Issue 3 | May-June 2017
Date of Publication : 2017-06-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 374-379
Manuscript Number : IJSRSET173385
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Chin-Chiuan Lin, Chiu-Lung Chan, Chang-Jiang Lee, Yi-Chang Chen, " Case Study of Competitive Strategy of AC Power Cord Industry, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 3, Issue 3, pp.374-379, May-June-2017.
Journal URL : http://ijsrset.com/IJSRSET173385

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