Case Study of Competitive Strategy of AC Power Cord Industry

Authors

  • Chin-Chiuan Lin  Professor of Department of Business Administration, Kun Shan University, Tainan, Taiwan, R.O.C.
  • Chiu-Lung Chan  Manager of Marketing Department, I-S Limited Co., Taoyuan City, Taiwan, R.O.C.
  • Chang-Jiang Lee  Associate Professor of Department of Business Administration, Kun Shan University, Tainan, Taiwan, R.O.C.
  • Yi-Chang Chen  Assistant Professor of Department of Business Administration, Kun Shan University, Tainan, Taiwan, R.O.C.

Keywords:

Competitive Strategy, AC Power Cord, Multimarket Penetration, Product Expansion

Abstract

The present study aimed to formulate the competitive strategy of AC power cord industry for the case company in Taiwan. The external and internal environments were analyzed firstly. Secondly, focus group was introduced to perform the problem analysis and validation, also develop feasible strategies. Thirdly, expert interview was conducted to confirm the feasible strategies. Finally, the competitive strategies for the case company were formulated. After above procedures, the present study formulated two competitive strategies (multimarket penetration and product expansion) for the case company.

References

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  3. Meuser, M. & Nagel, U. 2009. The expert interview and changes in knowledge production. In Interviewing experts (p.17-42). Palgrave Macmillan, UK.
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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2017-06-30

Issue

Volume 3, Issue 3, May-June-2017

Section

Research Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Chin-Chiuan Lin, Chiu-Lung Chan, Chang-Jiang Lee, Yi-Chang Chen, " Case Study of Competitive Strategy of AC Power Cord Industry, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 3, Issue 3, pp.374-379, May-June-2017.