Review on Search Engine & Search Engine Optimization

Authors(2) :-Rupali Dattatray Borse, Aruna Verma

A search engines (SE) that gives the relevant information to a user for search query, this technique called as search engine optimization (SEO). The Search Engine Optimization is a process of webmaster or website user to make their website or webmaster improve ranking in the Search Engine result. If we known search engine optimization then it is useful to increase the availability of webmaster or website in Search engine result. In this paper focus on On page optimization & Off page optimization techniques as well as Page Rank Algorithm and SEO tools.

Authors and Affiliations

Rupali Dattatray Borse
Computer Engineering, Pune University, Pune, Maharashtra, India
Aruna Verma
Computer Engineering, DPCOE, Pune University, Pune , Maharashtra, India

Search Engine, Search Engine Optimization, On Page Optimization, Off Page Optimization, SEO Techniques, Keyword Analysis, Meta Tags, Directory Submission

  1. Dr. S. Saravanakumar, K Ramnath, R Ranjitha and V.G.Gokul, A New Methodology for Search Engine Optimization without getting Sandboxed International Journal of Advanced Research in Computer and Communication Engineering,Vol. 1, Issue 7, September 2012
  2. Patil Swati P. Pawar B.V. and Patil Ajay S., Search Engine Optimization: A Study, Research Journal of Computer and Information Technology Sciences vol.1(1), 10-13, February 2013.
  3. Khalil ur Rehman and Muhammad Naeem Ahmed Khan, The Foremost Guidelines for Achieving Higher Ranking in Search Results through Search Engine Optimization,International Journal of Advanced Science and Technology Vol. 52, March, 2013
  4. Rajesh Singh, S.K. Gupta Search Engine Optimization - Using Data Mining Approach, International Journal of Application or Innovation in Engineering & Management (IJAIEM) Volume 2, Issue 9, September 2013
  5. Vinit Kumar Gunjan1, Pooja, Monika Kumari,Dr Amit Kumar,Dr (col.) Allam appa rao Search engine optimization with Google,IJCSI International Journal of Computer Science Issues, Vol. 9, Issue 1, No 3, January 2012
  6. Ayush Jain, The Role and Importance of Search Engine andSearch Engine Optimization,IJETTCS Volume 2, Issue 3, May June 2013

Publication Details

Published in : Volume 3 | Issue 8 | November-December 2017
Date of Publication : 2017-12-31
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 199-202
Manuscript Number : IJSRSET173853
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Rupali Dattatray Borse, Aruna Verma, " Review on Search Engine & Search Engine Optimization, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 3, Issue 8, pp.199-202, November-December-2017.
Journal URL :

Article Preview