Problems and Prospects of Agricultural Marketing in India : An Overview

Authors(1) :-Roop Raj

There are several problems involved in marketing of agricultural produce. There is limited access to the market information, literacy level among the farmers is low, multiple channels of distribution that eats away the pockets of both farmers and consumers. The government funding of farmers is still at nascent stage and most of the small farmers still depend on the local moneylenders who are leeches and charge high rate of interest. There are too many vultures that eat away the benefits that the farmers are supposed to get. Although we say that technology have improved but it has not gone to the rural levels as it is confined to urban areas alone. There are several loopholes in the present legislation and there is no organized and regulated marketing system for marketing the agricultural produce. The farmers have to face so many hardships and have to overcome several hurdles to get fair and just price for their sweat.

Authors and Affiliations

Roop Raj
Research Scholar, Department of Economics, Kurukshetra University Kurukshetra, Haryana, India

Agriculture, Cultivation, Marketing, Food-Grains, Commercial-Crops, Farmers.

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Publication Details

Published in : Volume 4 | Issue 1 | January-February 2018
Date of Publication : 2018-02-28
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 810-816
Manuscript Number : IJSRSET1841228
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Roop Raj, " Problems and Prospects of Agricultural Marketing in India : An Overview, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 4, Issue 1, pp.810-816, January-February.2018
URL : http://ijsrset.com/IJSRSET1841228

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