Manuscript Number : IJSRSET18416
Impact of Cable Television Digitization on the Revenue Model of Television Broadcasters
Authors(1) :-Gaurav
Broadcasters' overdependence on advertisement revenues (their major chunk of subscription revenues being unfairly eaten by LCOs through rampant under-reporting) is a cause for concern for the whole Industry. With the advent of cable television digitization Broadcasters shall have a healthy mix of advertising and subscription revenue which shall wean them off of their heavy dependence on advertising revenues and thus Digitization is a landmark event for the financial and vibrancy of television industry.
Gaurav
cable TV, television, digitization, broadcasters, revenue model
Publication Details
Published in :
Volume 3 | Issue 8 | November-December 2017 Article Preview
Assistant Professor, University School of Commerce and Management, Guru Kashi University, Talwandi Sabo, Punjab, India
Date of Publication :
2017-12-31
License: This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) :
1043-1050
Manuscript Number :
IJSRSET18416
Publisher : Technoscience Academy
Journal URL :
https://ijsrset.com/IJSRSET18416