A Study of Customer Segments and Its Influence on the Selection of the Brand in Reference of Telecom Service Providers

Authors

  • Deepa Kumari  MBA, School of Management, Amity University, Gurugram, Haryana, India

Keywords:

Customer Segment, Telecom Service Provider, Brand Choice, Brand Loyalty

Abstract

In this study researcher has attempted to analyze the brand value of various mobile service providers in Karnataka by collecting data from various customers. Valuable information about the loyalty of the customer towards various mobile service providers, user perception with respect to the brand, advertisement recall, perceived quality of various brands and also the highest brand which has got the brand equity were collected and analyzed

References

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  4. ICFAI University press (2006). Cellular mobile industry in India, Journal of services marketing, Vol. 2, 35.
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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2018-02-28

Issue

Volume 3, Issue 8, November-December-2017

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Deepa Kumari, " A Study of Customer Segments and Its Influence on the Selection of the Brand in Reference of Telecom Service Providers, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 3, Issue 8, pp.1055-1060, November-December-2017.