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Impact of Demographic Factors on Payment Method Chosen by Indian Consumer using ANOVA


Thomson Christain, Lalit Sengunthar, Oneel Christain, Shanti Verma
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Online shopping is a current wonder in the field of E-Business and is unquestionably going to be the eventual fate of shopping in the world. The vast majority of the organizations are running their online portals to offer their product/services online. In spite of the fact that internet shopping is exceptionally normal outside India, its development in Indian Market, which is a vast and vital buyer showcase, is still not in accordance with the worldwide market. The potential development of online shopping has set off directing a study on online shopping in India. The primary objective of the current study is to understand the behavior of Indian online consumer and find out opinion about online shopping to identifying what many factors Indian online consumer takes into consideration when purchasing products online. The data was collected through Questionnaires. Sample sizes of 1014 respondents are taken for the collection of the data. In this paper authors try to find the impact of demographic factor Gender and occupation on various payment method pick by Indian consumer. Authors apply Analysis of Variance (ANOVA) method to test hypothesis. Tool used to do analysis was SPSS. From the results of analysis authors conclude that the demographic factor does impact on payment method pick by consumer in India at 99% significance.

Thomson Christain, Lalit Sengunthar, Oneel Christain, Shanti Verma

Online Shopping, Survey, Analysis, Customer Behavior

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Publication Details

Published in : Volume 4 | Issue 2 | January-February - 2018
Date of Publication Print ISSN Online ISSN
2018-01-20 2395-1990 2394-4099
Page(s) Manuscript Number   Publisher
232-238 IJSRSET184239   Technoscience Academy

Cite This Article

Thomson Christain, Lalit Sengunthar, Oneel Christain, Shanti Verma, "Impact of Demographic Factors on Payment Method Chosen by Indian Consumer using ANOVA", International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 4, Issue 2, pp.232-238, January-February-2018.
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