Impact of Demographic Factors on Payment Method Chosen by Indian Consumer using ANOVA

Authors(4) :-Thomson Christain, Lalit Sengunthar, Oneel Christain, Shanti Verma

Online shopping is a current wonder in the field of E-Business and is unquestionably going to be the eventual fate of shopping in the world. The vast majority of the organizations are running their online portals to offer their product/services online. In spite of the fact that internet shopping is exceptionally normal outside India, its development in Indian Market, which is a vast and vital buyer showcase, is still not in accordance with the worldwide market. The potential development of online shopping has set off directing a study on online shopping in India. The primary objective of the current study is to understand the behavior of Indian online consumer and find out opinion about online shopping to identifying what many factors Indian online consumer takes into consideration when purchasing products online. The data was collected through Questionnaires. Sample sizes of 1014 respondents are taken for the collection of the data. In this paper authors try to find the impact of demographic factor Gender and occupation on various payment method pick by Indian consumer. Authors apply Analysis of Variance (ANOVA) method to test hypothesis. Tool used to do analysis was SPSS. From the results of analysis authors conclude that the demographic factor does impact on payment method pick by consumer in India at 99% significance.

Authors and Affiliations

Thomson Christain
PG Scholar , L.J. Institute of Computer Applications, Ahmedabad, Gujarat, India
Lalit Sengunthar
PG Scholar , L.J. Institute of Computer Applications, Ahmedabad, Gujarat, India
Oneel Christain
PG Scholar , L.J. Institute of Computer Applications, Ahmedabad, Gujarat, India
Shanti Verma
Assistant Professor, L.J. Institute of Computer Applications, Ahmedabad, Gujarat, India

Online Shopping, Survey, Analysis, Customer Behavior

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Publication Details

Published in : Volume 4 | Issue 2 | January-February 2018
Date of Publication : 2018-01-20
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 232-238
Manuscript Number : IJSRSET184239
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Thomson Christain, Lalit Sengunthar, Oneel Christain, Shanti Verma, " Impact of Demographic Factors on Payment Method Chosen by Indian Consumer using ANOVA, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 4, Issue 2, pp.232-238, January-February-2018.
Journal URL : http://ijsrset.com/IJSRSET184239

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