Target Marketing on Social Media

Authors(2) :-Mayank Dhingra, Mohit Gahlot

It is very common for us to see advertisements on social media, but one cannot target each and every person on such a platform for the marketing of a product, due to obvious reasons increasing number of people on social networks and budget constraints. Hence reaching out to the right audience for a successful marketing campaign on social media can be a task. This paper discusses how SNA (social network analysis) can be used to reach out to maximum target audience within a fixed budget for such promotional activities. The approach discussed, majorly uses basic knowledge of network analysis and graph theory.

Authors and Affiliations

Mayank Dhingra
Computer Science, The NorthCap University, Gurugram, Haryana, India
Mohit Gahlot
Computer Science, The NorthCap University, Gurugram, Haryana, India

Centrality Measures, Clustering, Digital Marketing, Social Network Analysis.

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Publication Details

Published in : Volume 4 | Issue 4 | March-April 2018
Date of Publication : 2018-04-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 652-658
Manuscript Number : IJSRSET1844109
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Mayank Dhingra, Mohit Gahlot, " Target Marketing on Social Media , International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 4, Issue 4, pp.652-658, March-April-2018.
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