Assessment of Local Public Perceptions as a New Technique to Indicate Air Pollution and Coping Strategies of Social Advertising

Authors

  • Kunal Sinha  Department of Management, BIT Lalpur, Ranchi, Jharkhand, India
  • Tripta Sinha  Department of Management, BIT Lalpur, Ranchi, Jharkhand, India
  • Dr. S. N. Sahdeo  Department of Management, BIT Lalpur, Ranchi, Jharkhand, India

Keywords:

Public Perception, AIDA model, Air Pollution, urban area, social advertisement

Abstract

Air quality is a major concern in India and throughout the world. The purpose of the present study is to explore citizens’ perception on local air pollution, its causes and impacts and thus utilize it as a technology to indicate local air pollution. Advertisements on air pollution found to be an effective tool in bringing awareness of the state of air quality and its health impact in citizens. Thus, social advertising strategies and its effects are also studied. A questionnaire was individually applied to a sample of 994 participants. Relationships between demographic features and the perception on air quality were analysed using a logistic regression, its odds ratio (OR), and a Chi-square test. Eighty percent of the respondents perceive their local air quality as either bad or fair, 65% recognize particulate matter as the main local air pollutant, and 90% recognize negative impacts on people’s health as the main consequence of air pollution. Such findings suggest people’s opinions can be used as provisional indicators in cities without data, as well as to monitor the results of local air quality management. The technique is so easy to adapt and can be applied to any place in the world. As a complementary process, or at the same level of importance given to technical based policy, citizen participation can contribute to a collective construction of local air pollution control strategies.

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2018-04-30

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Volume 4, Issue 4, March-April-2018

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Research Articles

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[1]
Kunal Sinha, Tripta Sinha, Dr. S. N. Sahdeo, " Assessment of Local Public Perceptions as a New Technique to Indicate Air Pollution and Coping Strategies of Social Advertising, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 4, Issue 4, pp.952-962, March-April-2018.