An Examination on Customer Satisfaction towards Washing Machine Customers in Chennai City

Authors(2) :-V. Suresh, Dr. C. Kathiravan

The article tries to find out the customer satisfaction towards washing machine in Chennai city. Two objective of this study is reached through proper methodology. Sample size was 200. Convenience sampling technique was used. Reliability of this tool is 0.82 and 0.88. Analysis was done through path analysis. It is found that there is impact of brand preference and factors determining purchase of washing machine users on customer satisfaction towards users of washing machine. The study also found that there is pressure of customer satisfaction on brand loyalty towards users of washing machine. It is also found that there is low influence of factors determining purchase of washing machine users on customer satisfaction. Hence, it is concluded that manufacturer and marketers should recognize the customers view and expectations based on the convenience of washing machine and also the capability of producer could intelligent to complete the need of the users according to their perception and preferences.

Authors and Affiliations

V. Suresh
Doctoral Research Scholar, Department of Management Studies, Manonmanium Sundaranar University, Tirunelveli, Tamil Nadu, India
Dr. C. Kathiravan
Assistant Professor, Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India

Convenience Sampling Technique, Customer Satisfaction, Brand Loyalty, Brand Preference And Factors Determining Purchase of Washing Machine.

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Publication Details

Published in : Volume 3 | Issue 2 | March-April 2017
Date of Publication : 2017-04-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 943-949
Manuscript Number : IJSRSET1849106
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

V. Suresh, Dr. C. Kathiravan, " An Examination on Customer Satisfaction towards Washing Machine Customers in Chennai City, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 3, Issue 2, pp.943-949, March-April-2017.
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