An Examination on Customer Satisfaction towards Washing Machine Customers in Chennai City

Authors(2) :-V. Suresh, Dr. C. Kathiravan

The article tries to find out the customer satisfaction towards washing machine in Chennai city. Two objective of this study is reached through proper methodology. Sample size was 200. Convenience sampling technique was used. Reliability of this tool is 0.82 and 0.88. Analysis was done through path analysis. It is found that there is impact of brand preference and factors determining purchase of washing machine users on customer satisfaction towards users of washing machine. The study also found that there is pressure of customer satisfaction on brand loyalty towards users of washing machine. It is also found that there is low influence of factors determining purchase of washing machine users on customer satisfaction. Hence, it is concluded that manufacturer and marketers should recognize the customers view and expectations based on the convenience of washing machine and also the capability of producer could intelligent to complete the need of the users according to their perception and preferences.

Authors and Affiliations

V. Suresh
Doctoral Research Scholar, Department of Management Studies, Manonmanium Sundaranar University, Tirunelveli, Tamil Nadu, India
Dr. C. Kathiravan
Assistant Professor, Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India

Convenience Sampling Technique, Customer Satisfaction, Brand Loyalty, Brand Preference And Factors Determining Purchase of Washing Machine.

  1. Asl?han Nas?r, Sema Yoruker, Figen Güne? and Yeliz Ozdemir (2006) Factors Influencing Consumers Laptop Purchases, 6th Global conference & Business & Economics, 1-8.
  2. Cooper, D.R. & Schindler, P.S. (2001), Business Research Methods, 7th edn., Irwin/ McGraw-Hill, Singapore.
  3. Davis, D. & Cosenza, R.M. (1988), Business Research for Decision Making, 2nd edn., PWS-Kent, Boston.
  4. Farbod Souri (2017) Investigate The Relationship Between Brand Equity, Brand Loyalty And Customer Satisfaction. International Journal Of Scientific & Technology Research, Volume 6, Issue 06, ISSN 2277-8616, pp-225-231.
  5. Gopi Krishnan (2017) analysis of user’s perception of consumer durable products: an empirical study with reference to Tamil Nadu, department of management studies St. Peter’s Institute of higher education and research, pp 1-182.
  6. He Xihao (Stephen) and Jiaqin Yang (2009) Social influence on Consumers’ Purchasing Behaviour and related marketing strategy - a cross – nation comparative study.
  7. Ritesh K. Patel (2013) a study on consumer preference towards purchase of electronic consumer durables from retail malls, elk Asia pacific journal of marketing and retail management, ISSN 0976-7193 (Print) ISSN 2349-2317 (Online) Volume 4 Issue 3.
  8. Srivastava, & T, N. (2008) Statistics for Management (1 st Edition Ed.), New Delhi: Tata McGraw Hills.

Publication Details

Published in : Volume 3 | Issue 2 | March-April 2017
Date of Publication : 2017-04-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 943-949
Manuscript Number : IJSRSET1849106
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

V. Suresh, Dr. C. Kathiravan, " An Examination on Customer Satisfaction towards Washing Machine Customers in Chennai City, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 3, Issue 2, pp.943-949, March-April-2017.
Journal URL : http://ijsrset.com/IJSRSET1849106

Follow Us

Contact Us