Customer Preferences for Mobile Banking in Delhi NCR

Authors

  • Mani Goswami  Assistant Professor, Delhi School of Professional Studies & Research, Guru Gobind Singh Indraprastha University, Delhi, India

Keywords:

SPSS software, Information and Communication Technologies

Abstract

With the advent of digitalization, the banking system has witnessed a plethora of changes. The topic of the study deals with one such aspect which has eased the banking services for the end users considerably. Mobile banking is the symbiosis of technology and financial services. It offers not only convenience and business opportunities but has made the whole process of banking very efficient. The paper attempts to study the factors that affect the youth’s intention to use mobile banking services in Delhi/ NCR region. Primary data has been collected and analyzed using SPSS software. The Technology Acceptance Model provided by Davis (1989) has been used and hypothesis has been draw. Statistical techniques like Regression and ANOVA have been computed to draw inferences. Conclusion has been drawn from the analysis and suggestions have been made.

References

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2018-04-30

Issue

Volume 4, Issue 7, March-April-2018

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Mani Goswami, " Customer Preferences for Mobile Banking in Delhi NCR, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 4, Issue 7, pp.564-573, March-April-2018.