A Study on Loyalty Programs In Banks

Authors

  • Dr. Tarannum Syed  Assistant Professor, IBMR IPS Academy, Indore, Madhya Pradesh, India

DOI:

https://doi.org//10.32628/IJSRSET196192

Keywords:

Customer Loyalty, Customer retention , Customer Satisfaction.

Abstract

Fierce competition and complexity of modern business have compelled banks to strive for creative and innovating strategies to retain customers. Banks are now shifting their emphasis on keeping existing customers than acquiring new ones. Loyalty programs have become one of the most significant means by which companies manage their customer relationships. Loyal customers are means of consistent source of revenue to organizations. The study assesses the importance of loyalty programs in banks and measures its impact on customer satisfaction and customer retention. The findings of the research reveal that loyalty programs significantly impact customer satisfaction and customer retention.

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2019-03-30

Issue

Volume 6, Issue 2, March-April-2019

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Dr. Tarannum Syed, " A Study on Loyalty Programs In Banks, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 6, Issue 2, pp.32-35, March-April-2019. Available at doi : https://doi.org/10.32628/IJSRSET196192