Digital Transformation Spurts Business Growth

Authors(1) :-Chanchal Gupta

Business Growth has become a pivotal question in current world. If you are not growing, you are vanishing. Key factors which helps, making profitable business are, Personalization, Accessibility and Experience. To drive your business, you need to provide the same experience to your customer using multi-channel. In current global environment, digital tools can help you to achieve it. Digital tools help you to integrate your customer data, create personalize content, help your customers to find right production, promote your products and allow your business to reach to targeted audience in seamless way. Digital automation and analytics tools help you to set up goal-oriented promotion, easy access to customers’ needs without interfering customer privacy. Ultimately it adds up to more sales, increased profit and less operational cost.

Authors and Affiliations

Chanchal Gupta
Mylan Inc, Computer Science, Pittsburgh, Pennsylvania, USA

Digital Marketing, Search Engine Optimization, Business Growth, Social Share Influence, Personalization, Email campaign, Data and Analytics

  1. Financial Times. Archived from the original on 29 November 2017. Retrieved 22 August2015.
  2. Editorial, Reuters. "Global spending on digital marketing nears $100 billion: study". U.S. Retrieved 2018-09-24.
  3. Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 3327-41. doi:10.1016/j.ijresmar.2015.06.004
  4. forcast.it, Steps to managing digital projects.
  5. How Digital Disruption Impacts Manufacturing Industry". hexaware.com. Retrieved 2018-10-31.
  6. wearesocial.com, digital-2019-global-internet-use-accelerates
  7. usabilla.com, digital-maturity-digital-experience

Publication Details

Published in : Volume 7 | Issue 1 | January-February 2020
Date of Publication : 2020-02-29
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 130-133
Manuscript Number : IJSRSET20711
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Chanchal Gupta, " Digital Transformation Spurts Business Growth, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 7, Issue 1, pp.130-133, January-February-2020. Available at doi : https://doi.org/10.32628/IJSRSET20711      Citation Detection and Elimination     |     
Journal URL : https://ijsrset.com/IJSRSET20711

Article Preview