Challenges Faced by Rural Entrepreneurs

Abstract

Rural means "relating to or characteristic of the country or the people who live there." The majority of the population lives in villages. Enterprise and entrepreneurship are the drivers of economic growth in India’s rural areas. With the ongoing challenges facing traditional rural sectors, the future success of the rural economy is inextricably linked to the capacity of rural entrepreneurs to innovate, and to identify new business opportunities that create jobs and income in rural areas. Rural entrepreneurship not only concentrates on generating employment opportunity it also make sure manufacturing the goods and services at low cost with the help of reducing the miscellaneous expenses and also with the help of low capital investment. Rural entrepreneurship can be considered as one of the best way to reduce the poverty, migration of people from rural to urban, economic differences, un-employment and to develop backward people. Rural people also face some of the problems like lack of education, skill labor, technical knowledge, finance to start up and transportation