Search Engine Optimization of The Website

Authors

  • Jeevanandham S  Assistant Professor, Department of Computer Science and Engineering, Akshaya College of Engineering and Technology, Coimbatore, Tamil Nadu, India
  • Hariharan R  UG Scholar, Department of Computer Science and Engineering, Akshaya College of Engineering and Technology, Coimbatore. Tamilnadu, India
  • Mohan Prasath S  UG Scholar, Department of Computer Science and Engineering, Akshaya College of Engineering and Technology, Coimbatore. Tamilnadu, India
  • Sadhasivam S  UG Scholar, Department of Computer Science and Engineering, Akshaya College of Engineering and Technology, Coimbatore. Tamilnadu, India
  • Ajeeth R  UG Scholar, Department of Computer Science and Engineering, Akshaya College of Engineering and Technology, Coimbatore. Tamilnadu, India

Keywords:

Mining, Page Ranking, SEO, WebSite, Web Traffic

Abstract

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Information mining is the search for hidden patterns that could be present in huge databases. Mining process scans via a huge volume of data to find out the patterns and correlations between patterns. SEO targets unpaid traffic rather than direct traffic or paid traffic. Search engine optimization is a strategic technique to take a web document in top search results of a search engine. Online presence of an organization is not only an easy way to reach among the target users but it may be profitable too if optimization is done keeping in view of the target users as of the reason that most of the time users search out with the keywords of their use, rather than searching the organization name, and if the page link comes in the top positions then the page turns out to be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for an organization.

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2021-04-30

Issue

Volume 8, Issue 2, November-December-2021

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Jeevanandham S, Hariharan R, Mohan Prasath S, Sadhasivam S, Ajeeth R "Search Engine Optimization of The Website" International Journal of Scientific Research in Science, Engineering and Technology (IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 8, Issue 2, pp.199-207, November-December-2021.