COVID-19 and Adoption of Webinars: Empirical Perspectives from Nigerian Small and Medium Enterprises

Authors

  • O. Bello  Polytechnic Programmes Department, National Board for Technical Education, Kaduna, Nigeria
  • O. A. Yahaya  Department of Accounting and Management, Nigerian Defence Academy, Kaduna, Nigeria

DOI:

https://doi.org//10.32628/IJSRSET218266

Keywords:

Coronavirus, Effort expectancy, Facilitating conditions, Performance expectancy, Social influence

Abstract

This study examines the factors driving the adoption of webinars among small and medium enterprises (SMEs) in the midst COVID-19 pandemic to hold meetings, training events and sharing business ideas and information. The study used survey questionnaires to obtain data from respondents based on a modified Unified Theory of Acceptance and Use of Technology (UTAUT) model. Results of the regression analysis show that performance expectancy is the most important determinant of webinar adoption during the COVID-19 pandemic. Based on the findings of the study, it is deduced that SMEs adopted webinars due to their perception that it improves their performance, increases their social status, adapts easily with their existing infrastructures and gives them positive feelings of pleasure and achievements.

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2021-04-30

Issue

Volume 8, Issue 2, March-April-2021

Section

Research Articles

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How to Cite

[1]
O. Bello, O. A. Yahaya, " COVID-19 and Adoption of Webinars: Empirical Perspectives from Nigerian Small and Medium Enterprises, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 8, Issue 2, pp.264-278, March-April-2021. Available at doi : https://doi.org/10.32628/IJSRSET218266