Indigenous Tourism in Jharkhand : A Review of Cultural, Economic, and Sustainable Development Perspectives

Authors

  • Ravi Kumar  Research Scholar, Usha Martin University, Ranchi, Jharkhand, India
  • Prof. Mukesh Chaturvedi  Professor, University: Usha Martin University, Ranchi, Jharkhand, India

Keywords:

Indigenous tourism, Jharkhand, cultural heritage, eco-tourism, Smith's 4Hs framework

Abstract

Indigenous tourism, a rapidly expanding sector in the global tourism industry, allows travelers to engage directly with the cultures, traditions, and environments of Indigenous communities. This form of tourism promotes cultural exchange, sustainability, and cultural identity preservation, while also offering economic opportunities for Indigenous populations through cultural performances, handicrafts, and guided tours. The state of Jharkhand, located in eastern India, is home to a rich and diverse array of Indigenous communities, including the Santhal, Munda, Oraon, and Ho tribes, whose cultural practices are deeply intertwined with their natural surroundings. Despite facing socio-economic challenges such as poverty, land displacement, and limited access to education, Jharkhand’s Indigenous communities have the potential to benefit significantly from the growth of Indigenous tourism, which can foster local development and empowerment. Smith’s 4Hs framework—Habitat, Heritage, History, and Handicrafts—provides a lens through which to understand the various elements that shape Indigenous tourism in Jharkhand. The state’s natural environment, cultural heritage, historical narratives, and unique handicrafts all play pivotal roles in the tourism experience, which, when managed responsibly, can bring about sustainable economic growth for local communities. However, careful planning and management are essential to mitigate potential challenges such as cultural commodification, environmental degradation, and the unequal distribution of tourism revenues. This paper reviews the potential for Indigenous tourism in Jharkhand, assessing its cultural, economic, and sustainable development implications.

References

  1. Abascal, T. E., Fluker, M., & Jiang, M. (2016). Domestic demand for Indigenous tourism in Australia: understanding intention to participate. Journal of Sustainable Tourism, 24(8-9), 1350-
  2. Adapa, (2015). Tourism Marketing: Opportunities and Challenges of Online Modes.
  3. Ballabh, V., & Batra, P. (2015). Socio-economic transformations of the tribals in central India: Lessons and experiences. Indian Journal of Agricultural Economics, 70(3), 272-282.
  4. Blangy, , Donohoe, H. M., & Mitchell, S. (2012). Developing a geocollaboratory for Indigenous tourism research. Current issues in tourism, 15(7), 693-706.
  5. Boyle, C. (2001). A Friend of the Earth. Penguin.
  6. Bruner, M. (2005, October). The role of narrative in tourism. In Berkeley conference, On Voyage: New Directions in Tourism Theory.
  7. Bunten, A. (2010). More like ourselves: Indigenous capitalism through tourism. American Indian Quarterly, 34(3), 285-311.
  8. Butler, , & Hinch, T. (2007). Tourism and indigenous peoples. Routledge.
  9. Buultjens, , & Fuller, D. (2007). Striving for sustainability: Case studies in Indigenous tourism. Southern Cross University Press.
  10. Carr, (2019). Sustainable tourism and indigenous peoples. L. Ruhanen, M. Whitford, & B. Lane (Eds.). London: Routledge.
  11. Chakraborty, K. (2020). Opportunities for tribal entrepreneurship development in Jharkhand to combat post Covid-19 challenges. Parikalpana: KIIT Journal of Management, 16(1and2), 150- 163.
  12. Chand, , & Patil, L. S. (2007). Gastronomy tourism-a tool for promoting jharkhand as a tourist destination. Atna Journal of Tourism Studies, 2(1), 88-100.
  13. Chandra, U. (2013). Going primitive: The ethics of indigenous rights activism in contemporary Jharkhand. South Asia Multidisciplinary Academic Journal, (7).
  14. Coronado, (2014). Selling culture? Between commoditisation and cultural control in Indigenous alternative tourism. PASOS. Revista de Turismo y Patrimonio Cultural, 12(1), 11-28.
  15. Dey, P., & Sarkar, K. (2011). Revisiting indigenous farming knowledge of Jharkhand (India) for conservation of natural resources and combating climate change.
  16. Espeso-Molinero, , & Pastor-Alfonso, M. J. (2019). Evolution of indigenous tourism among the Lacandon of Chiapas: an application of Weaver’s model. Journal of Heritage Tourism, 14(3), 192- 204.
  17. Faith, G. (2022). Evaluating World Heritage Interpretation in Online Spaces and Its Potential to Prime the Development of Eco-cultural Tourism Experiences (virtual and Onsite): A Case Study on Pimachiowin Aki, Canada's First Mixed World Heritage Site (Doctoral dissertation, Ulster University).
  18. Fan, H. F., Chang, T. C., & Ng, S. L. (2020). The Batek's dilemma on indigenous tourism. Annals of Tourism Research, 83, 102948.
  19. Fernandez, N. (2024). Indigenous Tourism in Nueva Ecija: Challenges and Opportunities. International Journal of Multidisciplinary: Applied Business and Education Research.
  20. Ghosh, K. (2006). Between global flows and local dams: indigenousness, locality, and the transnational sphere in Jharkhand, India. Cultural Anthropology, 21(4), 501-534.
  21. Ghosh, P., & Chaudhuri, D. (2024). Editorial Introduction: Tribal and Indigenous Women in India. Journal of International Women's Studies, 26(2), 1.
  22. Ghosh-Jerath, S., Kapoor, R., Bandhu, , Singh, A., Downs, S., & Fanzo, J. (2022). Indigenous foods to address malnutrition: an inquiry into the diets and nutritional status of women in the indigenous community of Munda tribes of Jharkhand, India. Current Developments in Nutrition, 6(9), nzac102.
  23. Gohil, N. (2015). Role and impact of social media in tourism: a case study on the initiatives of Madhya Pradesh State Tourism. International Journal of Research in Economics and Social Sciences, 5(4), 8-15.
  24. Hall, M. (2007). Politics, power and indigenous tourism. In Tourism and indigenous peoples (pp. 305-318). Routledge.
  25. Hazra, S., & Sengupta, P. P. (2012). Heritage Tourism: Exploring the Opportunities of Mining Areas a Case Study on Jharkhand (India). Asian Journal of Research in Social Sciences and Humanities, 2(5), 128-139.
  26. Hill, L. L. (2011). Indigenous culture: both malleable and valuable. Journal of Cultural Heritage Management and Sustainable Development, 1(2), 122-134.
  27. Hinch, , & Butler, R. (2009). Indigenous tourism. Tourism Analysis, 14(1), 15-27.
  28. Holder, , & Ruhanen, L. (2019). Exploring the market appeal of Indigenous tourism: A netnographic perspective. Journal of Vacation Marketing, 25, 149 - 161.
  29. Islam, A., Quli, S. M. S., Sofi, P. A., Bhat, G. M., & Malik, A. R. (2015). Livelihood dependency of indigenous people on forest in Jharkhand, India. Vegetos, 28(3), 106-118.
  30. Jafari, (Ed.). (2002). Encyclopedia of tourism. Routledge.
  31. Jha, A. K., Mishra, J. M., & Chandran, A. (2017). Indigenous tourism in India: Evaluating the strengths of Mithila painting art and heritage and suggesting integrated marketing development approach for sustainable promotion.
  32. Johnston, M. (2014). Is the sacred for sale: Tourism and Indigenous peoples. Routledge.
  33. Kayat, K., & Zainuddin, N. F. (2016). Community-based tourism initiative in rural Malaysia: Is it a success?. International Review of Management and Marketing, 6(7), 242-249.
  34. Knobloch, U., Robertson, K., & Aitken, R. (2017). Experience, emotion, and eudaimonia: A consideration of tourist experiences and well-being. Journal of Travel Research, 56(5), 651-662.
  35. Kumar, B., & Baraik, V. K. (2024). Indigenous Urbanisation and Urban Indigeneity: Insights of embedded identity and contouring spatiality in Jharkhand, India. Habitat International, 153,
  36. Kumar, (2023). Need of "ACGU" Tourist Market for Inbound Tourism in India: Marketing and Promotional Strategies. International Journal For Multidisciplinary Research.
  37. Mahto, N. (2018). Industiralization Problems Of The Indigenous People In Jharkhand. International Journal of Innovative Research and Advanced Studies, 5(9), 207-210.
  38. Mattina, (2014). Understanding a northern community's adaptation to climate change and tourism development (Doctoral dissertation).
  39. Mcafee, R.B. (2018). Indigenous tourism movements. International Journal of Heritage Studies, 25, 1103 - 1105.
  40. Mercer, D. (2013). The uneasy relationship between tourism and native peoples: the Australian experience. In Global tourism (pp. 115-145). Routledge.
  41. Mishra, , & Ojha, N. (2014). Need of Marketing of India as a Tourist Destination: Evaluation of India's Performance in Tourism. Prabandhan: Indian Journal of Management, 7, 45-54.
  42. Mkono, M. (2016). Sustainability and Indigenous tourism insights from social media: worldview differences, cultural friction and negotiation. Journal of Sustainable Tourism, 24, 1315 - 1330.
  43. Moscardo, , & Pearce, P. L. (1999). Understanding ethnic tourists. Annals of tourism research, 26(2), 416-434.
  44. Mundu, B. J. (2006). On the future of Indigenous traditions: the case of Adivasis of Jharkhand, India (Master's thesis, Universitetet i Tromsø).
  45. Nash, D., & Smith, V. L. (1991). Anthropology and tourism. Annals of Tourism research, 18(1), 12-25.
  46. Nguyen, (2023). Understanding sustainable tourism: A comparative analysis between the Indigenous tourism industry and the broader tourism sector in British Columbia.
  47. Nielsen, , & Wilson, E. (2012). From invisible to indigenous-driven: A critical typology of research in indigenous tourism. Journal of Hospitality and Tourism Management, 19(1), 67-75.
  48. Notzke, (2004). Indigenous tourism development in southern Alberta, Canada: Tentative engagement. Journal of Sustainable Tourism, 12(1), 29-54.
  49. O'dell, (2007). Tourist experiences and academic junctures. Scandinavian Journal of Hospitality and Tourism, 7(1), 34-45.
  50. Pabel, , Prideaux, B., & Thompson, M. (2017). Tourists' preferences with Indigenous tourism experiences in the Wet Tropics of Queensland, Australia. Journal of Hospitality and Tourism Management, 31, 142-151.
  51. Pereiro, X. (2019). A review of Indigenous tourism in Latin America: Reflections on an anthropological study of Guna tourism (Panama). Sustainable Tourism and Indigenous Peoples, 55-72.
  52. Prakash, (2001). Jharkhand: Politics of development and identity. Orient Blackswan.
  53. Prasetyo, N. (2019). Indigenous knowledge and practices for marine ecotourism development in Misool, Raja Ampat, Indonesia. University of Otago.
  54. Ranjan, V. K. (2020). A Comparative Study of Rock Arts And Traditional Indigenous Art Of Jharkhand-A Critical Study.
  55. Ridler, R.H. (2008). Marketing of Kitselas Canyon National Historic Park: an emerging tourist destination in northern British Columbia.
  56. Ruhanen, L., & Whitford, M. (2021). Cultural heritage and Indigenous tourism. In Indigenous heritage (pp. 1-13). Routledge.
  57. Ryan, C., & Aicken, M. (Eds.). (2005). Indigenous tourism: The commodification and management of culture. Elsevier.
  58. Saarinen, J. (2011). Tourism, indigenous people, and the challenge of development: The representations of Ovahimbas in tourism promotion and community perceptions toward tourism. Tourism Analysis, 16(1), 31-42.
  59. Saarinen, (2016). Cultural tourism in Southern Africa: The role of local cultures and ethnicity in tourism development. Cultural tourism in southern Africa, 17.
  60. Sahu, S., & Nema, D. K. (2024). Tourism Development in India: A Historical Overview. Building a Sustainable Future: Roadmap for India's Progress & Prosperity, 1.
  61. Salazar, B. (2012). Community-based cultural tourism: Issues, threats and opportunities. Journal of sustainable tourism, 20(1), 9-22.
  62. Saw, K. (2018). ECOTOURISM IN JHARHKAND: CHANGE IMPACT AND
  63. journal of Management Research and Analysis, 5(1), 63-67.
  64. Scherrer, (2020). Tourism to serve culture: the evolution of an Aboriginal tourism business model in Australia. Tourism Review, 75(4), 663-680.
  65. SHAILEE, (2000). TRIBAL IDENTITY IN JHARKHAND REGION: ISSUES OF INDUSTRIAL DISPLACEMENT AND JHARKHAND MOVEMENT.
  66. Sharma, (2023). Indigenous and Tribal Tourism. In InclusiveCommunityDevelopmentThrough Tourism and Hospitality Practices (pp. 107-124). IGI Global.
  67. Sherpa, T. (2023). Exploring the Evolution of Tourism in Darjeeling: From Colonial Origins to Sustainable Rural Tourism and Development. Synthesis III, 149.
  68. Shilee, , & Shailee, S. (2002). Indigenous identity of tribals in Jharkhand. Indian Anthropologist, 32(1/2), 75-86.
  69. Shinde, A. (2010). Entrepreneurship and indigenous enterpreneurs in religious tourism in India. International Journal of Tourism Research, 12(5), 523-535.
  70. Sinclair, (2003). Developing indigenous tourism: challenges for the Guianas. International Journal of Contemporary Hospitality Management, 15(3), 140-146.
  71. Singh, , & Pathak, P. Positioning A State As A Tourism Destination-A Case Study Of Jharkhand. International Journal Of Management Practices And Contemporary Thoughts, 77-84.
  72. Smith, L. (2002). Tourism education 2002: Rethinking anthropology. Acta turistica, 47-59.
  73. Strickland-Munro, J., & Moore, S. (2013). Indigenous involvement and benefits from tourism in protected areas: A study of Purnululu National Park and Warmun Community, Journal of Sustainable Tourism, 21(1), 26-41.
  74. Swain, M. B. (1989). Developing ethnic tourism in Yunnan, China: Shilin Sani. Tourism Recreation Research, 14(1), 33-39.
  75. Taylor, S. R. (2022). Culture, heritage, and human rights in Indigenous tourism. In Handbook of Tourism Impacts (pp. 135-150). Edward Elgar Publishing.
  76. Telfer, J. (2015). The evolution of development theory and tourism. Tourism and development: Concepts and issues, 31-73.
  77. Vijayanand, S. (2012). Origin and evolution of pilgrimage tourism management. South Asian Journal of Marketing & Management Research, 2(4), 151-170.
  78. Weaver, (2010). Indigenous tourism stages and their implications for sustainability. Journal of sustainable tourism, 18(1), 43-60.
  79. Whitford, M., & Ruhanen, L. (2019). Indigenous tourism research, past and present: Where to from here? In Sustainable Tourism and Indigenous Peoples (pp. 14-33). Routledge.
  80. Whitford, , Bell, B., & Watkins, M. (2001). Indigenous tourism policy in Australia: 25 years of rhetoric and economic rationalism. Current Issues in Tourism, 4(2-4), 151-181.
  81. Whitford, M.F., & Ruhanen, L. (2016). Indigenous tourism research, past and present: where to from here? Journal of Sustainable Tourism, 24, 1080 - 1099.
  82. Whitford, , Ennos, A. R., & Handley, J. F. (2001). “City form and natural process”—indicators for the ecological performance of urban areas and their application to Merseyside, UK. Landscape and urban planning, 57(2), 91-103.
  83. Wu, C., Wall, G., & Tsou, L. Y. (2017). Serious tourists: A proposition for sustainable indigenous tourism. Current Issues in Tourism, 20(13), 1355-1374.
  84. Yiamjanya, S., Kankaew, K., Sitikarn, B., Siriwongs, P., & GERWEL PROCHES, C. (2022). INDIGENOUS TOURISM: THE CHALLENGES AND OPPORTUNITIES ON LOCAL RESIDENTS, PHA MI VILLAGE, CHIANG RAI, GeoJournal of Tourism and Geosites.
  85. Zamani, N. L., Yusof, R. N. R., Abdullah, N. H., & Ahmad, N. (2023). A Bibliometric Review of Trends in Indigenous International Journal of Academic Research in Business and Social Sciences, 13(7), 493-513.
  86. Zeppel, (2010). Managing cultural values in sustainable tourism: Conflicts in protected areas. Tourism and Hospitality Research, 10(2), 93-115.

Downloads

Published

2024-05-25

Issue

Section

Research Articles

How to Cite

[1]
Ravi Kumar, Prof. Mukesh Chaturvedi "Indigenous Tourism in Jharkhand : A Review of Cultural, Economic, and Sustainable Development Perspectives" International Journal of Scientific Research in Science, Engineering and Technology (IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 11, Issue 7, pp.1283-1305, May-June-2024.