A Study on Customer Satisfaction towards Star Plastics

Abstract

Customer satisfaction is the measures of satisfaction level of the customers. The various customer satisfaction measures provided by the company will have immediate impact on the health, physical and mental efficiency, alertness, morale and overall efficiency of the worker and thereby contributing to the higher productivity. The basic propose of customer satisfaction is to enrich the life of customer and to keep them happy and conducted. The objective of the study was to identify the steps required to increase the customer satisfaction about the products of star plastics. The design used in the project is descriptive type. The analytical tool used in the survey is henry garrett ranking. From the finding the researcher concluded that the customer satisfaction is provided properly, in addition to that the research suggested some ideas to improve the satisfaction level of customers. Some of the customer’s suggestions are to produce the products in various designs of doors. Thus, Researcher concluded that STAR PLASTICS is one of the best organizations in perceiving customers suggestions and brought down changes in the product. Here, Researcher hopes that this study will be useful to my research and to the industry for satisfying their customers in the future period.