Impact of Cable Television Digitization on the Revenue Model of Television Broadcasters

Authors

  • Gaurav  Assistant Professor, University School of Commerce and Management, Guru Kashi University, Talwandi Sabo, Punjab, India

Keywords:

cable TV, television, digitization, broadcasters, revenue model

Abstract

Broadcasters' overdependence on advertisement revenues (their major chunk of subscription revenues being unfairly eaten by LCOs through rampant under-reporting) is a cause for concern for the whole Industry. With the advent of cable television digitization Broadcasters shall have a healthy mix of advertising and subscription revenue which shall wean them off of their heavy dependence on advertising revenues and thus Digitization is a landmark event for the financial and vibrancy of television industry.

References

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2017-12-31

Issue

Volume 3, Issue 8, November-December-2017

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Gaurav "Impact of Cable Television Digitization on the Revenue Model of Television Broadcasters" International Journal of Scientific Research in Science, Engineering and Technology (IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 3, Issue 8, pp.1043-1050, November-December-2017.