Target Marketing on Social Media

Authors

  • Mayank Dhingra  Computer Science, The NorthCap University, Gurugram, Haryana, India
  • Mohit Gahlot  Computer Science, The NorthCap University, Gurugram, Haryana, India

Keywords:

Centrality Measures, Clustering, Digital Marketing, Social Network Analysis.

Abstract

It is very common for us to see advertisements on social media, but one cannot target each and every person on such a platform for the marketing of a product, due to obvious reasons increasing number of people on social networks and budget constraints. Hence reaching out to the right audience for a successful marketing campaign on social media can be a task. This paper discusses how SNA (social network analysis) can be used to reach out to maximum target audience within a fixed budget for such promotional activities. The approach discussed, majorly uses basic knowledge of network analysis and graph theory.

References

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2018-04-30

Issue

Volume 4, Issue 4, March-April-2018

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Mayank Dhingra, Mohit Gahlot, " Target Marketing on Social Media , International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 4, Issue 4, pp.652-658, March-April-2018.