E-recruitment Via Social Networking Sites : A Comparative Study with Traditional Recruitment Methods

Abstract

E-Recruitment using Social Networking Sites is very emerging topic in modern era. Before the invention of online recruitment organisation have to go through long process of recruitment, which is more costly, and time consuming. Due to lack of spread information recruiter cannot reach to the huge qualified potential candidate. With the invention of internet, Social Media become an important part of the recruitment process. In this way candidate can keep themselves aware about new developments and connect with the world around them. Recruitment through the social networking sites is a win-win situation for both potential employees and the organisation. The role of social media does not limited to hiring process, though it also play important role in internal communications, keeping individuals engaged once recruited. The purpose of this paper is to study the differences between the E-Recruitment (Using Social Networking Sites) and the traditional recruitment. Through structured questionnaire method, a sample of 400 respondents (100 from employer and 300 from employee) respondent’s data was collected. The study found that recruitment through the social networking sites is more cost effective, less time consuming, effective and efficient in accomplishing the recruitment objective.