Views of People of Ahmedabad Regarding Use of Social Media for Business Advertising

Abstract

Social media play an important role now a days. Social media is not only used to maintain connection between friends, family members, relatives and known persons but also used by majority of the companies, institutions, business firms for promotion and marketing works to increase sales. Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, Google Plus are some of the important and popular social media which is used by huge number of people worldwide. No company/business firm can think about success without the use of social media now a days. Social Media Marketing is a part of Digital Marketing which is an emerging field. Traditional marketing is losing its appeal day by day. Conducting marketing and promotional works through social media is cheaper, quicker and more attracting. Our research shows that customers prefer social media more to purchase products and business firms are also using social media rapidly and getting success. In our research work, we also found customer satisfaction level and the level of utilization of different social media.