An Examination on Customer Satisfaction towards Washing Machine Customers in Chennai City

Authors

  • V. Suresh  Doctoral Research Scholar, Department of Management Studies, Manonmanium Sundaranar University, Tirunelveli, Tamil Nadu, India
  • Dr. C. Kathiravan  Assistant Professor, Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India

Keywords:

Convenience Sampling Technique, Customer Satisfaction, Brand Loyalty, Brand Preference And Factors Determining Purchase of Washing Machine.

Abstract

The article tries to find out the customer satisfaction towards washing machine in Chennai city. Two objective of this study is reached through proper methodology. Sample size was 200. Convenience sampling technique was used. Reliability of this tool is 0.82 and 0.88. Analysis was done through path analysis. It is found that there is impact of brand preference and factors determining purchase of washing machine users on customer satisfaction towards users of washing machine. The study also found that there is pressure of customer satisfaction on brand loyalty towards users of washing machine. It is also found that there is low influence of factors determining purchase of washing machine users on customer satisfaction. Hence, it is concluded that manufacturer and marketers should recognize the customers view and expectations based on the convenience of washing machine and also the capability of producer could intelligent to complete the need of the users according to their perception and preferences.

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2017-04-30

Issue

Volume 3, Issue 2, March-April-2017

Section

Research Articles

License

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Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
V. Suresh, Dr. C. Kathiravan "An Examination on Customer Satisfaction towards Washing Machine Customers in Chennai City" International Journal of Scientific Research in Science, Engineering and Technology (IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 3, Issue 2, pp.943-949, March-April-2017.