Statistical Analysis of Impact of Brand value on Buying Patterns
Keywords:
Consumer behaviour, Brand consciousness, RetailingAbstract
The goal of this study is to evaluate Indian consumers' brand awareness by looking at their brand knowledge, purchasing habits, and perceptions of foreign brands. It provides crucial information for worldwide retailers looking to capitalise on India's booming consumer market. A group of 400 customers is choosen at random for the survey. According to the survey, brand acquisition in India varies by product category. Consumer awareness of and use of international brands is currently minimal, and Indian consumers are price-conscious. Indian customers are trying out new brands and would want to see more international brands enter the Indian market.
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