Strategic Approach for Structuring and Scaling Enterprise Software Products

Authors

  • Arjun Raj Bhalla   Independent Researcher, India

DOI:

https://doi.org/10.32628/IJSRSET2021445

Keywords:

Enterprise Software, Product Structuring, Scaling Software, Business Model, Monetization Strategies, Business Strategy, Go-to-Market Strategy, Sales Motion, Software Packaging, Pricing Strategy, SaaS, Subscription Model, Product-Led Growth (PLG), Sales Channels, Customer Segmentation, Market Expansion, Revenue Optimization, Product Tiers, Competitive Pricing, Demand Analysis, Software Growth, Product Strategy, Profitability, Software Playbook

Abstract

The rapid evolution of enterprise software necessitates a structured and scalable approach to product strategy. This paper presents a comprehensive framework for structuring and scaling enterprise software products, integrating key elements such as business models, pricing strategies, sales motions, and product-led growth. By leveraging data-driven monetization techniques and go-to-market strategies, enterprises can optimize revenue, enhance customer adoption, and sustain competitive advantage. The proposed strategic playbook synthesizes existing research with industry best practices to provide actionable insights for enterprise software leaders seeking sustainable growth and market expansion.

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2022-10-30

Issue

Volume 9, Issue 5, September-October-2022

Section

Research Articles

License

Copyright (c) IJSRSET

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Arjun Raj Bhalla "Strategic Approach for Structuring and Scaling Enterprise Software Products" International Journal of Scientific Research in Science, Engineering and Technology (IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 9, Issue 5, pp.375-386, September-October-2022. Available at doi : https://doi.org/10.32628/IJSRSET2021445