Profitable E-commerce for Low-Priced Items, Unleashing the Untapped Potential

Authors

  • Maurya Modi   Independent Researcher, India

DOI:

https://doi.org/10.32628/IJSRSET2021446

Keywords:

E-commerce; profitability; low priced items; online retail; selection expansion; high volume sales; generative AL; ML based recommendations; pre-compute; event driven architecture; fulfilment optimization; Machine Learning (ML); cost transformation; revenue transformation; product sourcing; dropshipping; inventory management; fulfillment; marketing; customer acquisition; seller experience; customer experience; go-to-market strategy; cost minimization; price optimization; upselling; cross-selling; data-driven analysis; niche markets; trending products; private labeling; platform selection; store setup; automation; social media marketing; influencer marketing; email marketing; search; engine optimization (SEO); lifetime value (LTV); Artificial Intelligence (AI); brand building; scaling; international expansion; subscription services; affiliate programs; unit economics; customer retention; logistics; supply chain; online marketplaces; digital marketing; business strategy; retail strategy; e-commerce trends; online business; budget retail; affordable products; online sales

Abstract

This white paper explores the strategies and operational considerations necessary for building a profitable e-commerce business focused on selling low-priced items. While individual unit margins are minimal, significant revenue and profit can be achieved through high-volume sales, optimized operational efficiency, and effective marketing. This paper examines key aspects including: product sourcing and selection, emphasizing high-demand, low-cost goods; platform selection and store setup, focusing on minimizing overhead; efficient inventory management and fulfillment strategies, including dropshipping and bulk purchasing; targeted marketing and customer acquisition techniques, leveraging social media and influencer marketing; and data-driven analysis for continuous optimization. By addressing these critical areas, businesses can unlock the potential of low-priced e-commerce, achieving sustainable growth and profitability in a competitive online marketplace.

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2020-12-20

Issue

Volume 7, Issue 6, November-December-2020

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Maurya Modi "Profitable E-commerce for Low-Priced Items, Unleashing the Untapped Potential" International Journal of Scientific Research in Science, Engineering and Technology (IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 7, Issue 6, pp.348-358, November-December-2020. Available at doi : https://doi.org/10.32628/IJSRSET2021446