Digital Transformation Spurts Business Growth

Authors

  • Chanchal Gupta  Mylan Inc, Computer Science, Pittsburgh, Pennsylvania, USA

DOI:

https://doi.org//10.32628/IJSRSET20711

Keywords:

Digital Marketing, Search Engine Optimization, Business Growth, Social Share Influence, Personalization, Email campaign, Data and Analytics

Abstract

Business Growth has become a pivotal question in current world. If you are not growing, you are vanishing. Key factors which helps, making profitable business are, Personalization, Accessibility and Experience. To drive your business, you need to provide the same experience to your customer using multi-channel. In current global environment, digital tools can help you to achieve it. Digital tools help you to integrate your customer data, create personalize content, help your customers to find right production, promote your products and allow your business to reach to targeted audience in seamless way. Digital automation and analytics tools help you to set up goal-oriented promotion, easy access to customers’ needs without interfering customer privacy. Ultimately it adds up to more sales, increased profit and less operational cost.

References

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2020-02-29

Issue

Volume 7, Issue 1, January-February-2020

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Chanchal Gupta, " Digital Transformation Spurts Business Growth, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 7, Issue 1, pp.130-133, January-February-2020. Available at doi : https://doi.org/10.32628/IJSRSET20711