Perception of Women Customers on Cloth Shopping from Myntra with Special Reference to Post Covid 19 Scenarios

Authors

  • Midhun Manichan  Assistant Professor , Marian Academy of Management Studies, Kothamangalam, M.G University, Kottayam, Kerala, India
  • Nithin S Johnson  Assistant Professor , Marian Academy of Management Studies, Kothamangalam, M.G University, Kottayam, Kerala, India
  • Shebin Shareef  Assistant Professor, Ilahia College of engineering and technology, Kothamangalam, M.G University, Kottayam, Kerala, India

Keywords:

E-commerce, Covid, Customers, Myntra

Abstract

E-commerce is emerging as a great opportunity for all categories of business. From its inception it has shown its scope on different markets. Many e-commerce firms have attracted customers with their promotions and there by persuading them to buy online. Even though there are a variety of products available online it is the fashion categories that attracted women customers more. E-commerce has its presence on both rural and urban market, but the perception of customers towards E-commerce is entirely different on both markets. Likewise, the buying behaviour of men and women are also not same. In generally larger portion of women than men opt for online cloth shopping. Even though there are studies concerning e-commerce and perception of the customers about online cloth shopping, there is a gap when it comes exclusively to the buying behaviour of women from Myntra after the covid 19 pandemic. This research paper is an attempt to find out the Perception of women customers on cloth shopping from Myntra with special reference to post covid 19 scenarios.

References

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2021-06-30

Issue

Volume 8, Issue 3, May-June-2021

Section

Research Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Midhun Manichan, Nithin S Johnson, Shebin Shareef, " Perception of Women Customers on Cloth Shopping from Myntra with Special Reference to Post Covid 19 Scenarios, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 8, Issue 3, pp.489-494, May-June-2021.