Analysis of Cutting Tool Business Development Strategies PT.JKL

Authors

  • Nanda Mustaqim  Sekolah Bisnis, IPB University, Gedung SB-IPB, Jl. Raya Pajajaran, Kota Bogor, Jawa Barat 16128, Indonesia
  • Yudha Heryawan Asnawi  Departemen Ilmu Ekonomi, Fakultas Ekonomi dan Manajemen, IPB University, Jl. Agatis, Kampus IPB Dramaga, Bogor, Jawa Barat 16680, Indonesia
  • Alla Asmara  Departemen Ilmu Ekonomi, Fakultas Ekonomi dan Manajemen, IPB University, Jl. Agatis, Kampus IPB Dramaga, Bogor, Jawa Barat 16680, Indonesia

DOI:

https://doi.org//10.32628/IJSRSET2183212

Keywords:

Business strategy, strategy formulation, cutting tool, SWOT, QSPM

Abstract

Automotive industry is one of the manufacturing sectors that contributes greatly to the Indonesian economy. PT. JKL is one of the supporters of the automotive industry, namely as a distributor of cutting tools. As a growing company that is still in the catagory of MSMEs, this company has many shortcomings to grow its business. This research was conducted to find the right strategy for the development of this company. From the results of the ife matrix study got a score of 2,784 and EFE got a score of 3,413 then, the company was included in quadrant II in the IE matrix, which is growing and developing. SWOT matrix is used to create strategies in this research there are several alternatives, while the priority strategy of QSPM is to add experienced marketing human resources, add cutting tools, establish and maintain emotional relationships with prospective customers and old customers, create a company website, make agreements that facilitate the mop.

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2021-06-30

Issue

Volume 8, Issue 4, July-August-2021

Section

Research Articles

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How to Cite

[1]
Nanda Mustaqim, Yudha Heryawan Asnawi, Alla Asmara, " Analysis of Cutting Tool Business Development Strategies PT.JKL, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 8, Issue 4, pp.106-113, July-August-2021. Available at doi : https://doi.org/10.32628/IJSRSET2183212