The Business Strategy Study of 212 Mart

Authors

  • Irfan Handoko  School of Business, IPB University, Bogor, Indonesia
  • Arief Daryanto  School of Business, IPB University, Bogor, Indonesia
  • Sahara  Departement of Economics, Economic and Management Faculty, IPB University, Bogor, Indonesia

DOI:

https://doi.org//10.32628/IJSRSET218361

Keywords:

Minimarket, QSPM, Retail, Strategy, SWOT

Abstract

Retail sector is one of the economic sectors that drive the Indonesian economic growth. In 2020, this sector declined due to pandemic Covid 19. Minimarkets are one type of retail that can survive while many modern retailers had difficult times. It is an opportunity for businesses to compete in this sector. One of them is 212 Mart that focused on Indonesian muslim consumers is also affected by this pandemic. This study aims to formulate a 212 Mart business strategy using the latest information collected during the pandemic. This study discusses the environmental factors of 212 Mart using the IFE and EFE while the strategy is formulated uses a SWOT-QSPM analysis. The research results shows that there are management and distribution problems that occur in 212 Mart. The strategic priority generated in this study is to recruit new members or new investors as target consumers as well as business partners who are expected to improve the performance of 212 Mart.

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2021-06-30

Issue

Volume 8, Issue 3, May-June-2021

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Irfan Handoko, Arief Daryanto, Sahara, " The Business Strategy Study of 212 Mart, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 8, Issue 3, pp.363-370, May-June-2021. Available at doi : https://doi.org/10.32628/IJSRSET218361