Rural Consumer Behaviour Factors Analysis : A Case Study on Bundelkhand Region

Authors

  • Dr. Pradeep Kumar Mishra  Assistant Professor, Faculty of Management Studies, Madhav University, Abu Road, Rajasthan, India

DOI:

https://doi.org//10.32628/IJSRSET218376

Keywords:

Rural Consumer, FMCG, Marketing Sector, Rural Consumers

Abstract

In present Globalized era of business, we observe in Indian economy are such as multifarious changes from country wide to worldwide on can observe drastic changes in Rural India. Due to emergence of media, education and changes in per-capita income of individuals in rural areas. The consumption enormously shifted to new trends in behaviour patterns of consumers.

References

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2019-04-30

Issue

Volume 6, Issue 2, March-April-2019

Section

Research Articles

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How to Cite

[1]
Dr. Pradeep Kumar Mishra, " Rural Consumer Behaviour Factors Analysis : A Case Study on Bundelkhand Region, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 6, Issue 2, pp.726-738, March-April-2019. Available at doi : https://doi.org/10.32628/IJSRSET218376