Online Shopping : An analysis of contributing factors in TAM

Authors

  • Amrutia Poonam  Assistant Professor, Sardar Patel College of Administration & Management, Gujarat, India

DOI:

https://doi.org/10.32628/IJSRSET218619

Keywords:

Online shopping, Technological Acceptance Model (TAM), Attitude, Purchase intention.

Abstract

There has been an exceptional augmentation of online shopping as it provides convenience comfort to customers. The propagation of online shopping has kindled pervasive research to explore which aspects drives consumers for online shopping from consumer and technology oriented view. Online shopping, especially, an online retail sale is becoming increasingly popular. Greatest issue with information technologies is to identify the factors that influence consumers to adopt such systems. Various researchers have added different factors and over the years, the original TAM has been expanded. Hence, the present study has been carried out to explicate most widely accepted factors of technology acceptance model (TAM).

References

  1. Ajzen, I. and Fishbein, M. (1980), Understanding Attitudes and Predicting Social Behaviour, Prentice-Hall, Englewood Cliffs, NJ.
  2. Ajzen, I. (1985), From intentions to actions: a theory of planned behaviour, in Kuhl, J. And Beckmann, J. (Eds), Springer Series in Social Psychology, Springer, Berlin, pp. 11-39.
  3. Barkhi, R., Belanger, F., & Hicks, J. (2008). A model of determinants of purchasing from virtual stores. Journal of Organizational Computing and Electronic Commerce, 18(3), 177-196.
  4. Bhatnagar, A., Misra, S. and Rao, H.R. (2000) On risk, convenience, and internet shopping behaviour, Communications of the ACM, Vol. 43 No. 11, pp. 98-114.
  5. Bruner, G.C. II and Kumar, A. (2005) Explaining consumer acceptance of handheld internet devices, Journal of Business Research, Vol. 58 No. 5, pp. 553-8.
  6. Chan, S. and Lu, M. (2004) Understanding Internet Banking Adoption and Use Behavior. Journal of Global Information Management, 12(3), 21–43.
  7. Chang, M.K., W. Cheung and S.V. Lai (2005) Literature derived reference models for the adoption of online shopping, Information & Management, Vol.42 No. 4, pp. 543-559
  8. Chen, L., Gillenson, M.L. and Sherrell, D.L. (2002) Enticing online consumers: an extended technology acceptance perspective, Information & Management, Vol. 39 No. 8, pp. 705-19.
  9. Childers, T.L., Carr, C.L., Peck, J. and Carson, S. (2001) Hedonic and utilitarian motivations for online retail shopping behaviour, Journal of Retailing, Vol. 77 No. 4, pp. 511-35.
  10. Corbitt, B.J., T., Thanasankit and H. Yi (2003) Trust and e-commerce: a study of consumer perceptions, Electronic Commerce Research and Applications, Vol.2 No.3, pp. 203-215
  11. Davis, F.D. (1989) Perceived usefulness, perceived ease of use, and user acceptance of information technology, MIS Quarterly, Vol. 13 No. 3, pp. 319-40.
  12. Davis, F.D., Bagozzi, R.P. and Warshaw, P.R. (1989) User acceptance of computer technology: a comparison of two theoretical models, Management Science, Vol. 35 No. 8, pp. 982-1003.
  13. Gefen, D. (2000) E-commerce: the role of familiarity and trust, Omega-International Journal of Management Science, Vol.28 No.6, pp. 725–737
  14. Gefen, D., E. Karahanna and D.W. Straub (2003) Trust and TAM in Online Shopping: An integrated model, MIS Quarterly, Vol.27 pp. 51-90
  15. Ha, S. and Stoel, L. (2009) Consumer e-shopping acceptance: antecedents in a technology acceptance model, Journal of Business Research, Vol. 62 No. 5, pp. 565-71.
  16. Jarvenpaa, S.L. and Todd, P.A. (1997) Consumer reactions to electronic shopping on the world wide web, Journal of Electronic Commerce, Vol. 1 No. 2, pp. 59-88.
  17. Kim, D.J., D.L. Ferrin and H.R. Rao (2008) A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents, Decision Support System, Vol. 44 No.2, pp. 544-564
  18. Lai P. C. and Zainal A. A. (2015) Perceived Risk as an extension to TAM model: Consumer’s intention to use a single platform e-payment, Australian Journal of Basic and Applied Sciences, Vol.9 No.2, pp. 323-331
  19. Lee, J., S. Pi, R.C. Kwok and M.Q. Huynh (2003) The contribution of commitment value internet commerce: an empirical investigation, Journal of Association for Information System, Vol.4 No.1, pp. 39-64
  20. Lingyun, Q. and L. Dong (2008) Applying TAM in B2C E-Commerce Research: An extended model, Tsinghua Science & Technology, Vol.13 No.3, pp. 265-272
  21. McCloskey, D. (2004). Evaluating electronic commerce acceptance with the technology acceptance model. Journal of Computer Information Systems, 44(22), 49- 57.
  22. McKechnie, S., Winklhofer, H. and Ennew, C. (2006) Applying the technology acceptance model to online retailing of financial services, International Journal of Retail & Distribution Management, Vol. 34 No 4/5, pp. 388-410.
  23. Naidoo R. And Leonard, A.(2002) Perceived usefulness, service quality and loyalty incentives: Effects on electronic service continuance, South African Journal of Business Management, Vol. 38 No.3, pp.39-48
  24. Park, C. and Jun, J. (2003) A cross-cultural comparison of internet buying behavior: effects of internet usage, perceived risks, and innovativeness, International Marketing Review, Vol. 20 No. 5, pp. 534-53.
  25. Pavlou, P.A.(2003) Consumer acceptance of electronic commerce: Integrating trust and risk with the Technology Acceptance Model, International Journal of Electronic Commerce, Vol.7 No.3, pp.101-134
  26. Porter, C. and Donthu, N. (2006) Using the technology acceptance model to explain how attitudes determine internet usage: the role of perceived access barriers and demographics, Journal of Business Research, Vol. 59 No. 9, pp. 999-1007.
  27. Rose, G. and Straub, D. (1998) Predicting general IT use: applying TAM to the Arabic world, Journal of Global Information Management, Vol. 6 No. 3, pp. 39-46.
  28. Selamat, Z., Jaffar, N. & Ong, B.H. (2009). Technology acceptance in Malaysian banking industry, European Journal of Economics, Finance & Administrative Sciences, 1(17), 143-155.
  29. Singh, J. & Sirdeshmukh, D.(2000) Agency and trust mechanisms in consumer satisfaction and loyalty judgements, Journal of the Academy of Marketing Science, Vol. 28 No. 1, pp. 150-167
  30. Vijayasarathy, L.R. (2004) Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model, Information & Management, Vol. 41 No. 6, pp. 747-62.
  31. Venkatesh, V. (2000) Determinants of perceived ease of use: integrating control, intrinsic motivations, and emotion into the technology acceptance model, Information System Research, Vol. 11 No. 4, pp. 342-65.
  32. Wang, F. and M. Head (2007) How can the Web help build customer relationships: An empirical study on e-tailing, Information & Management, Vol.44 No.2, pp. 115-129
  33. Wu, I-L. and J-L. Chen(2005) An extension of trust and TAM model with TPB in the initial adoption of on-line tax: an empirical study, International Journal of Human-Computer Studies, Vol.62 No.6, pp. 784-808
  34. Zeithaml, V.A., Berry, L.L. & Parasuraman, A.(1988) Communication and control processes in the delivery of service quality, Journal of Marketing, Vol. 52, pp. 35-48
  35. Zeithaml, V.A., Parasuraman, A. & Malhotra, A.(2002) Service quality delivery through web sites: A critical review of extant knowledge, Journal of the Academy of Marketing Science, Vol. 30 No. 4, pp. 362-375

International Journal of Scientific Research in Science, Engineering and Technology

Downloads

Published

2021-12-30

Issue

Volume 8, Issue 6, November-December-2021

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Amrutia Poonam "Online Shopping : An analysis of contributing factors in TAM" International Journal of Scientific Research in Science, Engineering and Technology (IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 8, Issue 6, pp.149-153, November-December-2021. Available at doi : https://doi.org/10.32628/IJSRSET218619