Role of Smartphones Applications in Capturing Customer Insights

Authors

  • Tanmayee Tushar Parbat  B.E IT, Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India
  • Honey Jain  B.E IT, Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India
  • Rohan Benhal  BBA IT, Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India
  • Sajeeda Shikalgar  Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India

Keywords:

Smartphones, GPS, PDA

Abstract

The traditional way of business is now totally been modernized by the use of smartphone applications, even the day-to-day life of people has taken up a total new modern phase of ‘smartphone era’. Smartphone has absolutely demonstrated out to be extremely useful and simple to utilize contraption for individuals. Therefore, it is highly suggested that in this increasing trend of adopting smartphone applications awareness about its limitations also should be created. In this paper, descriptive and exploratory scheme are used relate to consumer behaviour of smartphone applications users in Indian. There are different types of hypotheses analysis i.e. operating system, age group, gender, income and education. These types of hypotheses is analysis 135 peoples and data collection with the help of Primary and secondary scheme. Pilot studied of hypothesis and Careful attention has been given to create high reliability and validity in the study. Continuous improvements are always suggested to such kind of flourishing and volatile industry as user’s expectations are not steady all the time.

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2021-12-30

Issue

Volume 8, Issue 6, November-December-2021

Section

Research Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Tanmayee Tushar Parbat, Honey Jain, Rohan Benhal, Sajeeda Shikalgar "Role of Smartphones Applications in Capturing Customer Insights " International Journal of Scientific Research in Science, Engineering and Technology (IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 8, Issue 6, pp.168-176, November-December-2021.