Purchase Intentions Based on Product Attributes

Authors

  • Jagjit Singh  Research Scholar, Department of Management, NIILM University, Kaithal, Haryana, India
  • Dr. Shamim Ahmed   Supervisor, Department of Management, NIILM University, Kaithal, Haryana, India

Keywords:

Purchase Intentions, Product Attributes, Quality, Price, Brand Reputation, Sustainability, Consumer Decision-Making, Marketing Strategies, Consumer Behavior, Empirical Analysis.

Abstract

ABSTRACT Purchase intentions are critical for businesses to understand, as they directly impact sales and profitability. This research explores the relationship between product attributes and purchase intentions, shedding light on the factors that influence consumers' decisions to buy. By analyzing various product attributes such as quality, price, brand reputation, and sustainability, this study aims to provide valuable insights for marketers and product developers. Through a comprehensive review of existing literature and empirical data analysis, we identify key drivers of purchase intentions and offer recommendations for businesses to enhance their products and marketing strategies.

References

  1. Armano, D. (2020). The Marketing Spiral. Retrieved from http://darmano.typepad.com/logic_emotion/2007/08/the-marketing-s.html
  2. Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: Response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research, 20(1), 165–173. doi:10.1080/09593960903498300
  3. Chen, H.S., Tsai, B.K., & Hsieh, C.M. (2017). Determinants of consumers’ purchasing intentions for the hydrogen-electric motorcycle. Sustainability, 9(8), 1447. [CrossRef]
  4. DAVIS, S. (2019). From future perfect: Mass customizing, Planning Review, 17(2), 16–21.
  5. Engel, J. F., Kollat, D. T., & Blackwell, R. D. (2018). Consumer behavior. Holt, Rinehart and Winston marketing series. New York: Holt Rinehart and Winston.
  6. Falk, R.F., & Miller, N.B. (2022). A Primer for Soft Modeling. University of Akron Press: Akron, OH, USA.
  7. Hugo, S. H., & van Aardt, A. M. (2012). Evaluative criteria applied by South African female fashion consumers when purchasing casual daywear. International Journal of Consumer Studies, 36(4), 460–471. doi:10.1111/j.1470-6431.2011.01073.x

International Journal of Scientific Research in Science, Engineering and Technology

Downloads

Published

2022-07-22

Issue

Volume 9, Issue 4, July-August-2022

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Jagjit Singh, Dr. Shamim Ahmed "Purchase Intentions Based on Product Attributes" International Journal of Scientific Research in Science, Engineering and Technology (IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 9, Issue 4, pp.521-526, July-August-2022.