Impact of Covid-19 on Consumer Behaviour in Online and Offline Shopping

Abstract

With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behaviour is of particular relevance. The mmanjur1982@gmail.cpurpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behaviour of online consumers against the background of the COVID-19 pandemic. This thesis aims to identify the influence of Covid-19 on the retail industry's digitalization process as well as how it affected the consumers' decision to shop online versus offline. An online questionnaire helped to understand to what extent the novel disease Covid-19 influenced the decision to shop online versus offline and how the participants' perception towards shopping online has changed. 2020 will be reminded in history, because of Corona Virus Disease 2019 (COVID-19) that has influenced our lives in every field. Economy will never be the same as before COVID - 19. Our country went into complete lockdown from 23rd march. On 23 March, the first day of the lockdown, almost services and factories were suspended. Now, offline shopping becomes difficult as well as risky. It will attract the shoppers to take the advantages of internet technology by shopping online. Therefore, there is a need to understand the influence on online buying behaviour of customers due to this pandemic. This Study suggested that E- commerce companies should take proper steps to make effective marketing strategies to exist in the e-commerce sector. . This study proved the shifting influence of online consumer purchasing behaviour factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.