Opportunities and Challenges of Digital Marketing in India

Abstract

India is a huge market for marketing of any company’s product. It is because of its rising population size and increasing disposable income especially of its young population .Hence all the marketers’ pays special attention to India for its own business. As you know, along with the passage of time everything changes in this world, same is the way with marketing activities used by any company also. Traditional methods of marketing are rapidly being replaced by modern marketing techniques involving latest technologies. And digital marketing is one of them. Its importance also increases in India because of rapid penetration of internet in India and its tech savvy rising young population. Hence in order to connect with consumers, the need of the hour is to rapidly adopt this method by the company whether big or small. Consequently, the marketers must consider and analyse both advantages and disadvantages of digital marketing while planning the best marketing technique and setting business goal. It is in this context that this paper will try to analyse about the opportunities and challenges of Digital marketing in India.