Consumer Preferences

Authors

  • Jagjit Singh  Research Scholar, Department of Management, NIILM University, Kaithal, Haryana, India
  • Dr. Shamim Ahmed  Supervisor, Department of Management, NIILM University, Kaithal, Haryana, India

Keywords:

Consumer preferences, Market dynamics, Business strategies, Product customization, Market research, Data analysis, Technology, Demographics, Consumer behavior, Market trends, Customer demands, Competitive advantage, Product development, Marketing strategies, Consumer satisfaction.

Abstract

Consumer preferences play a pivotal role in shaping market dynamics and influencing business strategies. Understanding these preferences is essential for companies to tailor their products and services to meet customer demands effectively. This abstract provides an overview of consumer preferences, highlighting key factors that influence them and their impact on the marketplace. It also emphasizes the importance of market research and data analysis in gaining insights into consumer preferences. Finally, it touches upon the role of technology and changing demographics in shaping consumer preferences in today's fast-paced business environment.

References

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International Journal of Scientific Research in Science, Engineering and Technology

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Published

2023-10-30

Issue

Volume 10, Issue 5, September-October-2023

Section

Research Articles

License

Copyright (c) IJSRSET

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Jagjit Singh, Dr. Shamim Ahmed "Consumer Preferences" International Journal of Scientific Research in Science, Engineering and Technology (IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 10, Issue 5, pp.306-311, September-October-2023.