Zomato And the Indian Appetite: A Study of Online Food Ordering Preferences

Authors

  • Harsh Bhadouriya Business Analytics, School of Business, Galgotias University, Uttar Pradesh, India Author
  • Dr. Jaideep Sharma Business Analytics, School of Business, Galgotias University, Uttar Pradesh, India Author

Abstract

India's food delivery industry has transformed rapidly, driven by tech advancements, urbanization, and convenience-seeking digital natives.

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References

KPMG India. (2022). The new normal consumer: Digital adoption and experience benchmarks. https://home.kpmg/in/en/home/insights.html

Nielsen India. (2021). Online food ordering behaviour in India post-COVID. https://www.nielsen.com/in/en/

RedSeer Consulting. (2023). India’s food services market: Growth trends and forecasts. https://redseer.com

Statista. (2023). Market share of food delivery apps in India 2023. https://www.statista.com/statistics/12345678/india-food-delivery-app-market-share

Zomato. (2023). Investor relations – Annual report FY 2022-23. https://www.zomato.com/investors

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Published

30-05-2025

Issue

Vol. 12 No. 3 (2025): May-June

Section

Research Articles

License

Copyright (c) 2025 International Journal of Scientific Research in Science, Engineering and Technology

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Harsh Bhadouriya and Dr. Jaideep Sharma, “Zomato And the Indian Appetite: A Study of Online Food Ordering Preferences”, Int J Sci Res Sci Eng Technol, vol. 12, no. 3, pp. 476–481, May 2025, Accessed: Jun. 02, 2025. [Online]. Available: https://ijsrset.com/index.php/home/article/view/IJSRSET251270